xQc explains how YouTube can compete with Twitch's live viewership - Dexerto
Entertainment

xQc explains how YouTube can compete with Twitch’s live viewership

Published: 1/Nov/2020 14:13

by Daniel Cleary

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Popular Canadian streamer Felix ‘xQc’ Lengyel has shared his thoughts on how YouTube Gaming can compete with Twitch’s live viewership numbers, as the Amazon platform still dominates.

With the biggest gaming content creators now signing exclusive deals to stream their content on platforms such as YouTube, Twitch, and Facebook, there is often discussion around which site is best for creators.

While it can be difficult to measure the overall success of each platform, new data for “total hours watched” has sparked a debate among the community, and Twitch star xQc is one of the latest to share his opinion on the “Streamer Wars.”

Couage in youtube gaming jacket
100 Thieves, YouTube
Streamers like CouRage have signed exclusive streaming deals with YouTube Gaming.

Twitch vs YouTube streaming

Twitch has been known as the go-to platform for live gaming and esports content in recent years, but YouTube Gaming has been making big moves lately. Massive personalities like PewDiePie, Valkyrae, and CouRage are now streaming exclusively on the video-sharing site.

After YouTube’s Head of Gaming Ryan ‘Fwiz’ Wyatt revealed that they had already seen a lot of success with ‘total watch time’ for gaming content, with VODs and video uploads, and that they were “less focused” on live viewership, xQc shared his thoughts on the matter.

xQc, currently one of the most-watched streamers on Twitch, claimed that YouTube’s current approach could be better for converting their videos’ audience into long-term live viewership.

“Emulating video format via short length events don’t make for long term live audience conversion,” he explained.

The Twitch star followed up, adding that YouTube could put more of a focus on live content by providing viewers with even more incentives to watch any events when they’re on. “Creators going live regularly and getting decent analytics return builds a needed foundation. Incentives to watch live is key.”

However, ex-CLG CEO Devin Nash followed up on the streamer’s take. He added that while Twitch is ahead in live viewership, Fwiz’s focus was understandable, as YouTube’s current format can be easier to monetize. Nash argued that xQc was placing too much value in live viewership over the total amount of hours watched.

While it is clear that each platform has its own strengths, viewers will be interested to see what happens in the battle of livestreaming, and how the playing field could change in the coming years.

Entertainment

James Charles teases huge Among Us game with Corpse, Dream, Pokimane & more

Published: 25/Feb/2021 20:29

by Virginia Glaze

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YouTube star and beauty guru James Charles may have just teased one of the biggest games of Among Us we’ve seen yet, tagging massively popular personalities like Corpse Husband, Dream, and many more.

InnerSloth’s whodunnit-style game took over the entire internet last year — two years after its initial release — due to its group-based gameplay and hilarious moments that can arise at any time as players attempt to determine the impostor in their midst.

In that timeframe, quite a few content creators also rose to prominence in part because of their hilarious Among Us playthroughs, with the likes of Corpse Husband and more gaining millions of subscribers.

Since then, internet personalities from the “mainstream” have even jumped in on the trend, as seen when TikTok star Addison Rae tried her hand at the game with Dream and Quackity.

James Charles teases among us lobby
Innersloth
Innersloth’s viral video game has become a viral internet sensation two years after its initial release.

Now, makeup mogul James Charles is getting in on the hype, and he’s bringing some of the game’s most popular players along with him for a huge lobby that will undoubtedly score an impressive amount of viewers.

On February 25, James Charles sent out a surprising tweet that tagged some of Among Us’s biggest names: Dream, Corpse Husband, GeorgeNotFound, Valkyrae, Pokimane, Disguised Toast, Sykkuno, TommyInnit, Quackity, and Karl Jacobs, to be exact.

“Y’all ready for tomorrow?” he asked — and while it’s not 100% certain that an Among Us lobby is exactly what he’s got in mind for February 26, it certainly seems to be that way, considering the sheer number of players he tagged who have quite a history with the game.

At the time of writing, Charles’ tweet has certainly amped up the hype, garnering over 32k likes and counting as more and more of the tagged players chime in.

Charles himself has a fairly decent Among Us track record of sorts, having played an “IRL” version of the game with fellow YouTube stars before. That being said, these players could be grouping up for something similar, although considering the current health crisis, a virtual Among Us lobby seems more probable.

There’s no set time for their broadcast just yet, but it’s certainly worth keeping an eye on for those interested in seeing what sort of antics this star-studded squad will get into in just 24 hours’ time.