Why T-Series will eventually win the YouTube race against PewDiePie - Dexerto
Entertainment

Why T-Series will eventually win the YouTube race against PewDiePie

Published: 12/Mar/2019 0:34 Updated: 12/Mar/2019 1:36

by Bill Cooney

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Felix ‘PewDiePie’ Kjellberg is currently ahead in the epic YouTube subscriber battle against Indian Music label T-Series, but according to demographics, he probably can’t keep his lead forever.

The Swedish YouTube kingpin has been doing everything he can come up with to continue to hold the top spot, getting help from both Tesla’s CEO Elon Musk and fellow YouTube star MrBeast, who have both appeared as guest hosts for his weekly Meme Review videos.

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But, all of Pewd’s valiant efforts may be in vain against what’s looking to be the unstoppable internet force that is T-Series, thanks in part to the company’s huge fan base.

Support for the Swedish YouTuber has come in from across the globe, like these posters from Malaysia, despite PewDiePie not realizing it was a country.

T-Series was founded in the 1980s as a cassette tape company, and after becoming one of India’s biggest music entities in the 1990s, they began posting their catalog of Indian music videos and trailers to YouTube in late 2010.

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But T-Series wouldn’t start blowing up until 2016, the same year that telecommunications conglomerate Reliance Industries set up the country’s first nationwide 4G network. The new technology provided millions of Indians access to the internet at an affordable cost.

With the addition of ever more affordable smartphones in recent years, the number of people connecting to the internet will only continue to increase. As they head online, they’re likely to seek out music they enjoy, which T-Series provides in abundance.

“As more and more of India came along, video became the way that they were interacting with the internet,” Gautam Anand, the managing director of YouTube’s Asian branch, told the New York Times in an interview. “Even if you’re not literate, you still enjoy watching video.”

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Now, T-Series is host to some of India’s most popular artists, for example the music video for Indian pop star Guru Randhawa’s song “Lahore” has over 690 million views at the time of writing.

T-Series success could just be the beginning of a new Indian online content gold rush.

According to Bain & Company, a global management consulting firm, as of November 2018 only 34 percent of India’s 1.35 billion people are currently online regularly, compared with 89 percent of Americans.

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PewDiePie has fought a good fight, but changing online demographics seem to indicate that the Indian label taking his top spot isn’t a matter of if, but when.

Entertainment

xQc takes swipe at Taylor Swift’s militant online fan base

Published: 17/Oct/2020 3:21 Updated: 17/Oct/2020 9:18

by Alex Tsiaoussidis

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Twitch powerhouse Félix ‘xQc’ Lengyel has taken a swipe at some of the more impassioned Taylor Swift fans who rally around her and “attack” anyone she is beefing with on social media.

xQc isn’t one to hold back his opinions. In the last couple of months alone, he’s opened up the drama between him and Jaryd ‘Summit1G’ Lazar, debated with Tyler ‘Ninja’ Blevins and his wife over charity streams, and accused Twitch streamer Katerino of cheating on CallMeCarson.

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Now, he’s got pop sensation Taylor Swift in his sights. Well, her fans, at least.

xQc throws Taylor Swift fans some shade

xQc claims he has nothing but respect and admiration for Taylor Swift herself. However, he has thrown some shade at her fans. More specifically, he believes the portion of her fans who draw comparisons between her and others and attack them on social media are a nuisance.

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xQc stated that he believes Taylor Swift “kinda had to go with the industry and whatnot” once she became a superstar, and that he understands and respects it. “But the problem is… her fans and her fan base,” he added.

He goes on to describe a hypothetical situation in which Kanye West says, “I just sold… 600 million dollars worth of products… just to let you guys know.”

xQc then re-enacts Taylor Swift fans spamming Kanye with “Taylor ended your career” comments. To reiterate his point, he acts out another situation in which the fans say “Taylor Swift ended your career overnight.”

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Taylor Swift Instagram follower count as of October 2020
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Taylor Swift has over 140 million followers on Instagram, so xQc is definitely punching up by taking on her fanbase.

xQc is referring to a feud between Kim, Kanye, and Taylor Swift

A word for word summary doesn’t do it justice. xQc’s impressions are hilarious and questionable, to say the least. But it’s something that has happened on social media before, and he felt strongly enough about it to make a comment.

Taylor Swift feuded with both Kim Kardashian and Kanye West earlier this year, and although it seems like the trio has more or less made amends, some of her fans weren’t ready to forgive and forget.

Either way, it doesn’t matter too much whether you agree with xQc or not. After all, it’s nothing more than his opinion on something trivial. But the main thing is his awful impersonations are well worth the watch and provide good entertainment value.

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