Who is Samsung Girl? Viral Samsung virtual assistant won the hearts of millions | Dexerto

Who is Samsung Girl? Viral Samsung virtual assistant won the hearts of millions

Published: 24/Dec/2021 11:42 Updated: 24/Dec/2021 11:43

by James Busby


Samsung Girl was one of the most viral and yet unexpected internet sensations of 2021. But who exactly is Samsung girl, where did she come from, and why has she become the subject of countless memes?

From Amazon’s Alexa to Microsoft’s Cortana, there are dozens of virtual assistants that aim to make our lives easier. While many of these technologies can be distinguished by their unique audio, most don’t have a face. However, Lightfarm Studios – a multi-award-winning visual arts production house, changed that with Samsung Girl.

Not only have they completely replaced Bixby with a completely new avatar, but the company also instantly went viral when the new avatar was shown off. First revealed in June, the visual arts studio’s avatar concepts were trending immediately on social media, as people quickly fell in love with ‘Sam’.


Of course, this has led many Samsung users and people a little confused, so here’s everything you need to know about Sam, a.k.a Samsung Girl.

Who is Samsung Girl?

Samsugn Girl
Samsung Girl has taken the internet by storm.

Samsung Girl, or the Samsung Virtual Assistant, is the work of the talented people over at Lightfarm Studios. The company is known for creating realistic CGI images, videos, AR filters, and VR applications. However, their concept of the virtual assistant, Sam, went viral.

The technology giant is yet to comment on the studio’s designs for Bixby’s fictional replacement, but that hasn’t stopped people from going into a wild frenzy online. 


Thousands of users on Twitter have been busy posting various memes, fan art, and thoughts on the new virtual assistant. The hype has certainly reached dizzying levels and shows no signs of slowing down anytime soon. 

Is Samsung’s Virtual Assistant real?

Samsung Virtual Assistant
Samsung’s virtual assistant concept was never adopted.

As it was only a concept, there doesn’t seem to be any plans for this concept to actually become a reality, so Samsung users will simply have to imagine what could have been.

The designers said that in trying to make the perfect design, they used “realistic materials, mainly for the character’s hair and clothing, so that Sam appeared aesthetically pleasing.” They certainly succeeded in this regard.


Whether Sam will end up joining Bixby, Alexa, Cortana, and Siri at the virtual assistant table remains to be seen. For now, though, Samsung Girl fans will just have to make do with the multitude of fan content out there.