What’s Brewing? Week’s biggest drama: Jake Paul quits YouTube, Taio Cruz bullied off TikTok, more - Dexerto
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What’s Brewing? Week’s biggest drama: Jake Paul quits YouTube, Taio Cruz bullied off TikTok, more

Published: 26/Sep/2020 23:28

by Virginia Glaze

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This week has brought internet drama to the forefront: With none other than Taio Cruz quitting TikTok after being bullied off the platform to Griffin Johnson publishing a diss track against his ex-girlfriend Dixie D’Amelio, it seems that nothing is beyond the realm of possibility, and we’ve got all the info you need to stay updated on the tea.

So… What’s brewing?

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Jake Paul quits his YouTube vlogs

jake paul looking at camera
Jake Paul, YouTube
YouTuber Jake Paul is apparently leaving his regular vlogs behind, claiming that he’d rather focus on boxing, instead.

Who’s involved? Jake Paul is a popular — if somewhat divisive — face on YouTube, having catapulted to fame on the platform for his ridiculous antics like setting his pool on fire and standing on top of a news van… as well as being investigated by the FBI.

What’s the tea? Despise the controversy surrounding the youngest Paul brother, he’s managed to find success in all manner of industries, with his songs playing on the radio and even snagging a professional boxing license.

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However, it looks like the Team 10 founder is putting his days as a YouTuber behind him, claiming that he’s going to focus on his boxing and musical careers, instead.

(Topic starts at 0:20)

“I’m not a YouTuber anymore, I f**king suck at it, honestly I don’t put effort into it,” Jake Paul admitted in a September 23 video. “I’m a boxer and I make music now, and training takes up so much time, and then I’m just tired, and I get hit in the head so much that I can’t even think of anything creative.”

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While we’re not sure if the headshots are completely responsible for Jake’s questionable YouTube content, it seems that he’s finally making good on the “not a YouTuber” quip he’s been throwing around since November 2019.

Read the whole story here.

Griffin Johnson takes down Dixie D’Amelio diss track

dixie damelio and griffiin johnson
dixiedamelio, Instagram / Bryce Hall, YouTube
Griffin Johnson recently removed his diss track against ex-girlfriend Dixie D’Amelio from Spotify after she exposed screenshots that proved he’d cheated on her.

Who’s involved? TikTok stars Griffin Johnson and Dixie D’Amelio were once thick as thieves — but after some accusations of infidelity toward Griffin came to light in July, the two have since parted ways, and not everything is amicable between them.

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What’s the tea? While Johnson appeared to make light of the situation at first, some not-so-subtle shade from his ex-girlfriend prompted him to create an apology post. However, after Dixie seemed to get close to fellow TikTokker Noah Beck, Griffin popped off in a diss track that appeared to accuse Noah of breaking bro code and Dixie of being cold-hearted.

It wasn’t long before Johnson ended up removing his diss track from Spotify, though, causing fans to scratch their heads in confusion. His reason for deleting the song? Dixie exposed his previously supposed infidelity with the “48 screenshots” she’d threatened him with beforehand in a TikTok duet — even revealing his text message “apology” to her for cheating.

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@dixiedamelioreal convenient…♬ original sound – ally

It doesn’t seem that Griffin and Noah are on bad terms though, as the dudes were spotted working out together shortly thereafter. All’s well that ends well, right?

Read the whole story here.

Taio Cruz gets bullied off of TikTok

Taio Cruz on stage next to TikTok logo
Eva Rinaldi
Taio Cruz left TikTok after only a week due to the negativity.

Who’s involved? The music artist behind 2009 hit ‘Dynamite’ has officially quit TikTok after only spending one week on the platform, claiming that he suffered from extreme harassment during his short time with the app.

What’s the tea? In a now-deleted TikTok post, Cruz claimed that he was leaving the app for good, explaining that “never in my life have I had a more negative experience than the past few days on here.”

Cruz went on to further clarify his reasons for leaving in a similarly deleted Instagram post — a platform he has also removed all of his posts from — claiming that he’d even felt suicidal due to the sheer amount of harassment and bullying he’d received on TikTok.

Taio Cruz explains why he left TikTok in a deleted post.According to Cruz, he’d experienced intense bullying on TikTok, causing him to quit the platform for good.

“My body was shaking and I had suicidal thoughts,” he wrote. “I pride myself on being mentally resilient, so the fact that I was feeling that way shocked even me. Some users posted hateful, mocking videos which spurred a feedback loop of negativity, where more and more people began to join in on the mockery and hate.”

Taio Cruz elaborates on why he quit TikTok.
Instagram: Taio Cruz
In a now-deleted Instagram post, Cruz revealed that he suffered from suicidal thoughts due to intense online harassment.

Closing his post by claiming that “social media shouldn’t be like this,” many fans came out in support of Cruz — even Dixie D’Amelio, who hit back at trolls for treating a music industry giant in such a terrible way.

Read the whole story here.

Khloe Kardashian slams hate over friendship with Addison Rae

Addison Rae and Kourtney Kardashian pose side-by-side for a selfie.
Instagram: kourtneykardash
Kourtney Kardashian has hit back at trolls for criticizing her friendship with 19-year-old Addison Rae.

Who’s involved? A-list celeb Khloe Kardashian and TikTok star Addison Rae have sparked an unlikely — and unusual — friendship, with the two growing rather close after their tag-team Zoom workout earlier this year.

What’s the tea? It seems that some viewers aren’t super jazzed about their relationship, though, with some calling the whole situation “creepy” after the two posted some sultry, bikini-clad pics together on Instagram.

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today is a beautiful day

A post shared by ADDISON RAE (@addisonraee) on

Considering the 22-year age gap between the two women, it doesn’t come as a huge shock that some fans are finding their friendship a bit odd — but Khloe isn’t here for any of the speculation.

The Kardashian hit back at haters in a reply to an Instagram comment between two users, one of which read, “She’s 41 and she’s hanging out with 19-year-olds in swimming pools.”

“Do you suggest a better place?” she shot back. “I’m looking for ideas…”

Kourtney Kardashian hits back at a critic.

As Addison Rae has also hit back at her haters for spreading rumors about her online, it’s safe to say that these two ladies have had it with the drama, and they’re not going to take the harassment lying down.

Read the whole story here.

Pokimane gets upset after “Among Us” dispute with xQc

Pokimane and xQc pose next to the red Among Us character.
YouTube: Pokimane / Twitch: xQc
Pokimane got a little frustrated during an “Among Us” game with xQc and crew.

Who’s involved? Imane ‘Pokimane’ Anys is a huge name in the Twitch streaming world — as is Felix ‘xQc’ Lengyel, with both broadcasters boasting a fairly massive fanbase.

What’s the tea? During a game of the uber-popular title “Among Us” with xQc, Poki got a bit frustrated, having not been given enough time to defend herself in the conversation and immediately getting ejected due to suspicion from her fellow players.

“That was such a last-second Andy s**t and of course, if it’s xQc, we must all listen.” she argued. “Literally, imagine we have three seconds to plead your case and then just boom you’re dead. Not going to lie, that makes the lobby not the most enjoyable.”

This isn’t the first time someone has complained about playing the game with xQc, by far, although Poki’s complaints did stir up quite a bit of drama in the Twitch community — as well as some speculation as to whether a last-minute argument on the suspected party’s part is a viable strategy for surviving in the game.

Read the whole story here.


Online harassment has become so bad that one of the music industry’s biggest giants quit TikTok, and Jake Paul actually might quit YouTube – it really does seem like anything can happen, these days. What do you think of Taio Cruz’s situation? Is online bullying getting out of hand? Is the friendship between Kourtney Kardashian and Addison Rae really something to be concerned about? Let us know on Twitter @DexertoTrending and comment what you think the biggest story of this week was!

Stay tuned to Dexerto for another round of What’s Brewing next week!

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.