What are impressions on Instagram?

Instagram logo next to a phone screenUnsplash: Georgia de Lotz

There is a range of different stats that you can view for your Instagram account, including impressions — but what are impressions, and how does it differ from reach?

Instagram has been one of the most popular social media platforms for years now, and is one of the first places creators go in order to keep in touch with their followers, and share some of their favorite pictures and videos from their lives.

Users are able to access more features on the app by going to the settings on their profile, clicking ‘account,’ and tapping on ‘switch to professional account.’

These features are generally to help creators keep a closer eye on their stats, which may help them to figure out the best strategy for running their social media account.

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Impressions are one aspect of a post that users can check — but what exactly are impressions?

Instagram icon on a phoneUnsplash: Brett Jordan
Creators still love using Instagram to interact with their followers.

What do impressions mean on Instagram?

Impressions refer to how many times your content has been shown to users on Instagram, so every time someone sees your post on their feed, that would count as an impression each time.

However, it’s important to note that the number of impressions does not equate to the number of users that have seen your post, as one account viewing your post multiple times will count for multiple impressions. Reach, however, is the number of unique users that have seen your posts.

If you want to see information about your impressions on the platform, you can check your insights by going to your profile page, clicking on the three lines, and then tapping ‘Insights’ (note: as explained above, you will need to switch your account to a professional account in order to do this.)

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You can view stats for individual posts by navigating to the post you want to check and clicking ‘view insights’ underneath the image.


If you want to know more about how to use Instagram, you can check out our other guides here:

How to link your Instagram account to TikTokHow to see your first-liked Instagram postHow to switch Instagram feed to chronological orderHow to re-share a post to your Story on InstagramHow to make money on InstagramHow to hide likes on Instagram