Twitch streamers lash out as Burger King "takes advantage" with new ads - Dexerto
Entertainment

Twitch streamers lash out as Burger King “takes advantage” with new ads

Published: 20/Aug/2020 1:53 Updated: 20/Aug/2020 2:27

by Brad Norton

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Some of the biggest names on Twitch have come together in uproar over a controversial marketing campaign from Burger King that saw donations used as a cheeky form of advertising.

Marketing through the Amazon-owned platform often takes a familiar form that’s agreed upon by all parties. From sponsored streams playing certain titles to content creators featuring various logos and promotion on the broadcast itself. There are plenty of campaigns that come and go without being all too intrusive.

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Burger King has come under fire for crossing this line. Rather than gaining the permission of popular personalities, they pushed forward with a controversial marketing scheme. They created new Twitch accounts in order to sneakily donate with one clear intention. These donations would come with messages that promote the latest deals across America.

From popular variety streamers to competitive veterans, Burger King targeted some of the biggest streams. Naturally, it didn’t take long before most caught on and fired back at the fast-food franchise. 

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Marketing agency ‘Ogilvy’ sought out to create a unique method of advertising on Twitch. The client was Burger King and the company decided that using donations was the best way to get the brand across. “Burger King turned Twitch’s donation feature into a marketing campaign,” an August 19 tweet explained.

Without contacting streamers directly, the marketing team donated exact amounts of Burger King’s “best offers.” These donations would then appear on stream with messages that outlined certain deals that viewers can get for small amounts, be it $5 or less.

“I donated five bucks so I can say that on the Burger King app you can get a whopper and a small french fries for five dollars,” one donation included. This instance was directed at Call of Duty veteran and mega-popular Warzone streamer Tyler ‘TeePee’ Polchow. “Listen… are you going to sponsor me or not?” TeePee responded in the moment.

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It turns out that there was no collaboration between the parties whatsoever. “Just a random dono,” he replied in the August 19 thread. “They did it a couple more times and then I stopped it from happening because it was weird.”

Plenty of Twitch streamers soon followed up, frustrated by their inclusion in the marketing campaign without consenting. Faces were blurred, voices were modified, and no callouts were provided to outline the streamers in focus.

“I really despise when companies take advantage of my live content in order to push their ads,” AnneMunition said.

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The marketing agency made no effort to “clear it” with popular streamers ahead of time. Nor did they offer what “should be paid for the marketing.” An amount that is certainly “more than $5,” she added.

Plenty of others chimed in to label the campaign as “predatory” and “scummy” from the agency. Though the video promoting this activation is still yet to be altered or removed, and no response has been provided from those behind the marketing.

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While the agency likely thought their method was wholly unique, this isn’t actually the first instance on Twitch.  Felix ‘xQc’ Lengyel was once baited by a mobile game developer as they paid to autoplay their trailer in the midst of a January broadcast.

Entertainment

Hashinshin claims FBI cleared him of sexual harassment allegations

Published: 8/Oct/2020 4:00

by Andrew Amos

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Popular League of Legends streamer Robert ‘Hashinshin’ Brotz has claimed the FBI investigated him over allegations he was sexually harassing minors, and cleared him of any wrongdoing. He was permanently banned on Twitch over the claims.

Hashinshin was ostracized from the League of Legends community back in July, after claims the 30-year-old Twitch streamer sexually harassed underage girls by abusing his platform of power.

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Other popular content creators, like Joedat ‘Voyboy’ Esfahani, stated that “Hashinshin is a manipular, predator, and worst of all [a] pedophile who used his platform to abuse so many underage girls over the years.”

However, the disgraced streamer has claimed he was investigated by the FBI and cleared of all wrongdoing.

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“There has been an FBI investigation into me, and I have neither been jailed or charged with a crime. Some of you might not believe that. I have a freedom of information request [to prove my innocence publicly], but that can take up to a year,” Brotz said in a October 7 statement.

Numerous women came forward stories in July of Hashinshin grooming them while they were underage. However, Hashinshin has always maintained his innocence, claiming these stories were false, and that many of those who came forward have since deleted their statements.

He also stated that he was potentially looking into suing some of the alleged victims for defamation, stating they did a “public assessment of [his] character” that distorted what people thought of him.

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“I was going to sue Alli for defamation ⁠— and I probably should have ⁠— but Alli is not a victim, and people started getting these really distorted views on what was happening,” he said, referring to one of the victims.

“Things aren’t as they seem, regardless of what they seem. I’m not a rich and powerful figure. They didn’t find that I did anything. I think a lot of this was a public assessment of my character, and a lot of people did this because they didn’t like me.

“I’ve been working on bettering myself over the last two years, and I think I’ve become a better person overall. It hurts a lot…to see all these people denying that.”

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Brotz claimed that while he believed his accusers weren’t “all terrible people,” they betrayed his trust. He also said that while he believes they should apologize, he hopes no one in the community attacks them. He just wants to “go back to living a normal life.”

“I thought these were nice people, I thought I could trust them and work with them. That’s why my response to this was all sh*tty because I shouldn’t really have trusted anyone. I don’t think they’re all terrible people, but things really escalated,” he said.

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“I don’t want anyone to attack them. I just want to go back to living a normal life. I just want to exist peacefully, and I hope people can start letting me do that. I hope this can change their minds in some way.”

Hashinshin remains permanently banned on Twitch despite his attempts to clear this name. He has also lost his Twitch partnership, and has instead moved to streaming on YouTube.