Promotion deals, whether it be for things like clothing, drinks, food, and gaming equipment, are a way of life for entertainers on Twitch, Instagram, and social media. Stars often add these deals onto their Twitch revenue, to bolster their overall income.
It was no surprise, then, that streaming bodybuilder Knut had fashion brand ‘Animal Eye London’ slide into his DMs with what they believed was a decent offer regarding sponsorship. The Twitch star had a different idea, however, slamming the offer.
Animal Eye London offered Knut a 30% discount on all their clothing brands, a 15% discount code for his followers, €10 per follower that actually purchase something from their catalog, and an offer of putting his images on their account if they were “potentially good enough.”
“So fucking dumb,” he laughed, before firing off another message to the fashion brand. “If you pay me $1,000USD a month I will wear your ugly ass clothing.”
As Knut laughed, however, he realized that he couldn’t remember how to spell the word ‘clothing’, first typing out ‘chlothing’ in the message before asking his chat for help. “How the fuck do you write that? Can someone spell it for me? I’m a Pepega!”
Part of the confusion on the part of Animal Eye London seemed to be the company had only looked at the Twitch star’s Instagram followers. He has just over 7,000 followers on the photo-based website, and the fashion brand may have believed he was just getting started.
Instead, Knut just uses his social media account to post behind-the-scenes images of his day to day life, and uses Twitch as his main platform to engage with fans. There he has more than 86,000 followers, and is partnered on Twitch.
Animal Eye London, who has nearly 150,000 followers on Instagram, likely didn’t lock down Knut’s signature on an exclusive branding deal considering his reaction to their offer.
Perhaps the bodybuilder will have a few more offers soon, however, after he revealed how marketable he is during a skit making fun of Just Chatting streamers and their many poses.