Twitch streamer hits out after getting month-long ban by "mistake" - Dexerto
Entertainment

Twitch streamer hits out after getting month-long ban by “mistake”

Published: 26/Sep/2019 20:50

by Virginia Glaze

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Thanks to the ever-growing popularity of live streaming sites like Twitch, more and more online personalities are taking the net by storm – but as the magnifying glass centers on Twitch, so also does it focus on the site’s controversies.

Popular Twitch streamer “Velvet_7” is at the center of one such controversy, after getting hit with an indefinite ban from the platform in late August.

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While Velvet had previously been banned in May for “sexually suggestive content,” the streamer explained that she took great efforts to wear appropriate clothing and switch up the variety of her streams – but these changes didn’t help, resulting in another ban for the same reasons three months later.

Five weeks went by without Velvet getting any communication from Twitch about her indefinite ban, leaving the streamer without the chance to collaborate with other streamers ahead of her trip to Korea and forcing her to rely on other methods of income.

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However, it seems that her suspension was merely a mistake by Twitch staff, as told by an email Velvet posted to Twitter on September 25.

According to the email, Velvet’s account had been blocked due to a “mistake” on Twitch’s part, with the sender apologizing for “any inconvenience or confusion this might have caused.”

The streamer went live that same day to discuss the matter with her fans, claiming that she’d gone five weeks without any income from Twitch and admitting that she’d lost nearly all her subscribers due to the ban.

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“From that, I lost many, many things,” she explained. “So I’m not sure if they’re gonna try to apologize with something like benefits for me, because for five weeks I couldn’t stream. I didn’t get any payment. Right now, my subscribers [are] almost all gone.”

Velvet’s month-long “mistake” ban follows a slew of controversial moderation decisions from Twitch, with one streamer getting banned for showing a Pink Floyd poster during another streamer’s broadcast while others have received permabans for unexplained “fraudulent charges.”

Velvet_7, InstagramTwitch streamer Velvet_7 was banned from the site for five weeks over a “mistake.”
600https://www.instagram.com/p/BzguMs5nq8g/?utm_source=ig_web_copy_link

Although Velvet has regained use of her account, she has gone five weeks without her regular income – a massive detriment to any worker for any business.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.