Popular streaming platform Twitch have finally responded to widespread criticism, after rolling out an advertisement for streamer Imane ‘Pokimane’s’ Anys’s Pro Bowl event across their site in late January.
Twitch released a statement on the matter in a Tweet on January 28, announcing that they will no longer run advertisements promoting on-site events or other streamers across the platform.
“We removed the most recent ad early Friday and will avoid running advertisements in the future for on-site events and/or creators that potentially drive your viewers to other Twitch channels,” the statement read.
Your feedback helps ensure we operate in a way that works for the entire community. pic.twitter.com/0Ntcqaxuur— Twitch (@Twitch) January 28, 2019
Twitch’s response follows widespread backlash following the advertisement of Pokimane’s ‘Pro Bowl’ event on January 25.
Pokimane herself responded to the ensuing criticism by stating that all creators on the platform should be happy for the exposure brought about by the ad, claiming that it meant “the whole industry for streamers is doing well."
However, other creators on the site feared that such advertisements would draw viewers away from their channels, with the likes of Dr Disrespect and Sam ‘Strippin’ Thorne calling out the promos in scathing Tweets shortly thereafter.
I thought people were pretty vocal recently about their displeasure of other broadcasters being advertised on their channels so why the fuck are my viewers seeing Pokimane ads @Twitch— Sam Thorne (@Strippin) January 25, 2019
“I thought people were pretty vocal recently about their displeasure of other broadcasters being advertised on their channels,” Strippin wrote. “So why the fuck are my viewers seeing Pokimane ads, Twitch?”
It looks like Twitch has taken direct action in light of these complaints, much to the relief of their userbase.