Twitch want to get rid of the pre-roll adverts that viewers see when they load up a channel for the first time, and they’ve got some ideas for how to change that.
We’ve all been there, loading up a Twitch stream for the first time, only to be greeted by an advert or two. You might miss out on the hype moment you’re trying to tune in for, or a joke that will go down in infamy on the channel.
Of course, there are ways to get around the adverts – be it through a third party or by subscribing to your favorite streamer – but nobody goes out of their way to subscribe to a new channel just to avoid the advert.
With ads increasingly becoming a pain point for streamers and viewers alike, Twitch would like to change some things, especially when it comes to allowing viewers to get eyes on a new channel more quickly.
Twitch wants to change pre-roll adverts on streams
Speaking to the Washington Post about Twitch’s future, the platform’s s VP of monetization, Mike Minton, gave an insight into why they want to change pre-roll ad breaks.
“Nobody wants a pre-roll ad when you’re trying to find a new streamer,” Minton told the WaPo, touching on how these adverts can affect streamers being able to attract new viewers and subscribers.
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“So removing ads out of the discovery experience has to be done in order to help more people find the streamers they want to find — and especially [for] the smaller streamers to not feel like they’re penalized by pre-rolls.”
As noted, there’s no set point that Twitch is targeting to change this by, but they have got a few ideas up their sleeve for changes. One, as the report touches on, is a set of display adverts – or banners.
These would appear under the player for the stream, sort of like a throwback to how YouTube did it back in the day. Though, how that would work if you went to full-screen mode is unknown.
It’s a case of wait and see how it develops, but it’s clear that Twitch wants to make life easier for viewers and streams alike.