Sarah-Jade Bleau ran away from paparazzi when they asked about her boyfriend, Tony Lopez, and his situation, which involves allegations of grooming underage girls.
Tony Lopez has been under fire in recent months following allegations that he had been soliciting and grooming underage girls. He has denied it since day one. However, more evidence has popped up since then, and he has since been sued.
But despite all that, he still maintains his innocence. In January 2021, he said he “wasn’t proud of [his] past choices” and “disappointed in [himself]” for making them. But once he found out “the truth,” he “immediately stopped.”
Then, he described the accusations as “lies” in a TikTok video.
Tony and Sarah-Jade revealed they were dating in November 2020.
It’s a serious situation, and if he’s found guilty in a court of law, the repercussions will be huge. However, it’s raised more questions than answers so far. Even the paparazzi have been fishing around for a response.
On January 31st, the paparazzi approached Tony’s girlfriend, Sarah-Jade Bleau, who he has also been accused of cheating on. But instead of answering their questions, she ran away.
“Hey, what’s up? How’s it going? You guys doing alright tonight?” said a member of the paparazzi. Just when they started responding, a man in a brown t-shirt grabbed Sarah’s hand and quickly escorted her up a flight of stairs and into a nearby building.
However, the paparazzi followed. “Hey Sarah, so what’s going on with the Tony Lopez situation? How do you feel about his whole situation?” Is everything okay with you and Tony? And what about Ondreaz? Why are you running?”
“What’s going on with the Lopez brothers?” they added.
The chase ended quicker than it started, and the paparazzi weren’t able to get the response they hoped.
But although it would have been interesting to hear what she had to say, it’s hard to blame her for running. After all, she was only trying to enjoy a casual dinner with her friends.
Still, some fans feel like she knows exactly the kind of person she’s dating and feel like she should be held accountable. Either way, it will be interesting to see how the situation develops and whether he’s found guilty.
When you think of the select few who are at the forefront of the current wave of influencers-turned-entertainment-giants, Addison Rae Easterling comes to mind. The TikTok star has blown up, especially over the past year, and she’s poised to make millions of dollars because of it.
The 20-year-old is traditionally a dancer, competing in the sport across the United States since the age of six. After blowing up on TikTok from, unsurprisingly, dancing, in late 2019, she’s amassed millions of followers across all major social media platforms.
The typical method of monetization for influencers comes in the form of sponsored posts and brand deals, and that certainly was the case for Addison early on. Though, after signing with talent agency WME in January 2020, she has her sights set on devising major revenue streams across multiple mediums.
From pretty standard ways of making money like advertisements on YouTube to launching her own beauty line, Addison is proof that social networks such as TikTok can serve as launchpads for a career that’s much bigger than any single platform. As she continues to expand her footprint and command higher paydays, it’s worthwhile looking at how she’s building an empire that may well set her up for life.
How Addison Rae makes money
Spotify are hoping to bring more teenages to their platform with Addison Rae’s podcast.
Addison Rae is a major force in the world of content creation, it’s even been reported that she was the highest-earning TikToker in 2019. The majority of her income, which was said to be $5m that year, was from posting sponsored posts for the likes of Rebook and Fashion Nova.
When going live on TikTok, viewers can donate in the form of gifting. Addison Rae, once living in the Hype House — a collective of content creators in Los Angeles — has gone live with her friends to give further insight into her lifestyle, an enviable one for her many young fans. So, from TikTok alone, she’s made plenty from gifting and branded content deals.
Then, as you’d perhaps expect, there’s YouTube. The Google-owned video platform isn’t Addison’s main platform but she’s proven that she is a hit on there whenever she chooses to post. With 4.64m subscribers at the time of writing after posting only 16 videos, she makes money from adverts on her content and sponsorships from brands.
It’s clear that sponsored content is a big driver of revenue for the dancer, and that translates over to Instagram too. Companies such as American Eagle, Disney, and Daniel Wellington have all paid healthy sums to have a presence on her ever-popular feed.
Moving away from video content, Addison Rae signed a podcast deal with Spotify in July 2020. Published weekly, Mama Knows Best is an original audio product from the TikTok star and her mother, Sheri Nicole. The show is produced by Spotify-owned Parcast. There’s no word on how much she’s being paid for this endeavour but if it’s even a fraction of the deal Joe Rogan closed then she’s receiving handsome cheques for her weekly show.
The internet celebrity’s merchandise range features lines based on popular phrases she coined through TikTok.
A fairly typical avenue for content creators to go down when they amass popularity is merchandise, and that’s no different with Addison Rae. She launched her own self-named merchandise store, in collaboration with Fanjoy, on May 1, 2020. Products available for purchase include clothes, phone cases, notebooks, and mugs.
An extension of her popular Instagram is a blossoming modelling career, one that was kickstarted by posing for Kim Kardashian’s SKIMS brand. She found herself blown up on a billboard in New York City in some of Kardashian’s line and has since publicly spoken about how much she enjoyed the experience. As she continues to grow in popularity, she’ll be tapped to be a face of major brands.
Getting further into the world of business, Addison Rae launched a joint venture with Madeby Collective in August 2020. ITEM Beauty is a makeup line that is said to be cruelty-free and vegan-friendly. It launched with just a handful of products but that’s to be expected; you wouldn’t want to invest too much into a new business initiative just to find out it wasn’t in-demand. More products have been launched since, perhaps indicating that it was received well by her audience.
Addison Rae’s beauty line ITEM launched with a limited range but has since expanded.
Film & music
In September 2020, Addison took a major step into the world of traditional entertainment when it was announced that she had been cast in a movie. ‘He’s All That’ is a remake of the 1999 comedy ‘She’s All That’ and she’s occupying the main role. At the time of writing, she’s busy at work filming her Hollywood debut.
While not confirmed, it appears as if she has other ventures in the works too. As expected based on her desires to pursue many facets of the entertainment industry, there are rumors that she’ll soon be launching a music career, including a Nicki Minaj collab, and that she has a reality television show in the works. One thing is for certain though, and that is she has no interest in being pigeonholed — there’s no doubt she’ll make a killing financially along the way, too.