TikTok star Charli D'Amelio unveils her first book 'Essentially Charli' - Dexerto
Entertainment

TikTok star Charli D’Amelio unveils her first book ‘Essentially Charli’

Published: 25/Aug/2020 17:23

by Alice Hearing

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The D’Amelio sisters just don’t stop the grind. Charli D’Amelio has announced that she has written a book.

On Tuesday, August 25, TikTok’s biggest star Charli D’Amelio let her followers know on her social media that she will be releasing a book called “Essentially Charli” on December 1.

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The book has the tagline “The Ultimate Guide to keeping it real” and Charli describes it as an “official guide to staying positive and navigating social media” and includes “lots of real talk.” It will also feature exclusive photos, writing prompts, and a sticker sheet.

Charli D'Amelio Instagram
Instagram: Charli D'Amelio
Charli is the first TikTok star to get a book-deal

“Essentially Charli” will also reportedly go into detail about how to deal with cyberbullying, something that Charli has been vocal about in the past. She has previously partnered with UNICEF to raise awareness of the effects of cyberbullying on teenagers.

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It is the very first book to be brought out by a TikTok star and is part of a long line of projects brought out by Charli and the D’Amelio family in recent months.

This move comes after massive her joint collaboration alongside sister Dixie D’Amelio for makeup brand Morphe, with the sisters unveiling a unique product line that reflects their own personal “no makeup, makeup” style.

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Earlier this year Dixie D’Amelio also released her first single “Be Happy.” Soon after, Dixie signed to major record label Hitco on August 7. The D’Amelio family are also set to star in their very own reality television series, and the sisters recently became the new faces of Hollister – Phew!

While Charli is the first TikTokker to come out with a book deal, she joins many high-profile YouTubers who have followed the same path including Zoe “Zoella” Sugg, Shane Dawson, Pewdiepie, Joey Graceffa, and many others.

With more than 82 million followers and 6.1 billion likes on her TikTok account, Charli D’Amelio should know a thing or two about navigating social media and rising to worldwide fame in such a short space of time. Avid readers of her new book will have much to learn.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.