TikTok star Bryce Hall's house vandalized and broken into - Dexerto
Entertainment

TikTok star Bryce Hall’s house vandalized and broken into

Published: 2/Aug/2020 11:52

by Joe Craven

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TikTok star and Sway House member Bryce Hall has revealed that his house was broken into and vandalized on August 1, tweeting to condemn the unknown offenders. 

TikTok’s incredible growth has led to a new wave of celebrities, one of whom is Bryce Hall. The 20-year-old’s videos on the social media app have attracted him over 12 million followers, and 625 million likes.

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Officially, Hall is a member of the Sway House, one of the few houses established for TikTok celebrities. He lives in the Bel-Air mansion with Anthony Reeves, Josh Richards, Griffin Johnson, Kio Cyr and Jaden Hossler.

Sway House members
IG: SwayLA
The Sway House consists of popular TikTok stars.

While Hall did not divulge whether the property in question was indeed the Sway House, he said that “my house” had eggs thrown at it and was broken into on August 1.

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“Some people really egged my house and snuck inside at 3 am,” he tweeted, “you need some serious help lmao.”

He did not divulge any further information, so it remains unclear whether it was the Sway House, or whether he was present at the property at the time. There have, however, been issues in the past with fans turning up at the shared property, despite pleas from its residents for privacy.

The tweet, understandably, caused concern among Hall’s millions of followers, many of whom encouraged the star to go to the authorities or even move.

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Others implored fans to stop showing up at Hall’s house, saying: “stop showing up to his house. Respect their privacy man gosh.” Another said: “Omg people leave them alone! He’s said it so many times! Also you guys should probably get some sort of alarm system… it’s not even funny to break into someone’s house!”

It remains to be seen what action, if any, Hall will take regarding the break-in, but it certainly consists of another unwanted (and illegal) invasion of his privacy.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.