Thor challenges Eddie Hall to boxing match after deadlift world record - Dexerto
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Thor challenges Eddie Hall to boxing match after deadlift world record

Published: 2/May/2020 20:08 Updated: 4/Sep/2020 12:32

by Alan Bernal

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The gauntlet has finally been thrown between Hafthor ‘The Mountain’ Bjornsson and Eddie ‘The Beast’ Hall as the Game of Thrones star challenged his outspoken rival to a boxing showdown to settle their feud.

As two of the biggest and strongest humans in the world, a sanctioned match between them would be outside of the norm to be classified as Heavyweight or even Super Heavyweight.

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But The Mountain looked more than eager to enter the ring in what would have to be the world’s first ‘Titan’ weight division bout.

Eddie Hall Instagram
The feud between The Mountain and The Beast could be decided in the ring.

In the post-lift interview for his world-record 501 kg (about 1104 lbs.) deadlift, The Mountain didn’t mince words when revealing the next step in his career.

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“Core Sports just offered me a seven-figure contract,” he explained. “Eddie Hall has been running his mouth now for weeks and I know he got the same deal. So: Eddie, I just knocked out your record and now I’m ready to knock you out in the ring.”

By his phrasing, it sounds like Core Sports and The Mountain had already discussed a potential match between the two strongman stars.

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After the powder dust settled, the new Deadlift World Record holder told his rival to sign the Core contract to put The Beast’s fists where his mouth is.

The two have been casting stones at each other, but it really ramped up in the weeks prior to Mountain’s attempt at breaking Beast’s 2016 500kg (about 1102 lbs.) deadlift record.

Though Beast shares a competitive respect for his rival – he said he genuinely looked forward to having his record broken prior to The Mountain’s attempt – he wouldn’t recognize the new world record unless it was under the “appropriate” competitive conditions.

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Twitch: hafthorjulius
The new world record might go unrecognized for some.

That sentiment was echoed by huge figures in the scene such as legendary strongman Brian Shaw, who said the home gym attempt would open a “pandora’s box” in the sport.

Comments made by Beast must have rubbed Thor the wrong way, who is now looking to settle their dispute with a battle of the behemoths soon.

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Update May 2 12:55 PM PST

The Beast has officially accepted The Mountain’s challenge. In his video, The Beast said he’s taking up The Mountain in his challenge for calling him a “cheat” in 2017.

Now The Beast is out to teach his rival a lesson by “ripping [his] f**king head off.”

The Beast is ready for the challenge of going up against someone with ample height and reach, but it’s been a habit of his to prove doubters wrong.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.