The Sidemen create real-life Fall Guys and it looks hilarious - Dexerto
Entertainment

The Sidemen create real-life Fall Guys and it looks hilarious

Published: 14/Sep/2020 14:31

by Jacob Hale

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Popular UK YouTubers the Sidemen took part in a game of real-life Fall Guys — and it looked just as hectic and fun as you could imagine.

Fall Guys has absolutely taken off since it launched on PC and PS4 in August, with the fun minigames offering a unique and hilarious take on the battle royale genre that continues to be massively popular.

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If there’s one thing that could make Fall Guys even more fun, though, it’s taking your friends out to try and emulate the game in real life.

That’s exactly what the Sidemen did, using obstacles from the game itself as well as their own ones to see who could win the crown when the controllers are put down.

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Sidemen sitting together
Instagram: sidemen
The Sidemen have become wildly popular off the back of their original, viral videos.

In the video, uploaded on September 13, the Sidemen took to the world’s largest inflatable obstacle course, complete with Door Dash and Total Wipeout’s Jump Club — all while wearing some of the ridiculous outfits you can find in the actual Fall Guys game.

Obviously, a group of men in their mid-20’s, dressed as hotdogs and pineapples while maneuvering an obstacle course, can only go one way — and it’s hilarious.

Watching them try to stay on their feet while bouncing around strange barriers and climb over walls looks as absurd as it sounds, especially when a hotdog is trying to pull a parrot away from the finish line to try and catch up with a nearly-6-foot wolf.

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Rather than have one overall winner, they opted to have winners for each segment of the course. Simon ‘Miniminter’ Minter won the first event, followed up by a Door Dash victory for Harry ‘Wroetoshaw’ Lewis, then Ethan ‘Behzinga’ Payne, Tobi ‘Tobjizzle’ Brown and another Miniminter win rounded out the day.

As one of the most successful YouTubers in the world, KSI will likely be disappointed by his performances, and Vikkstar will probably be looking forward to launching the game up on his PC again.

While it may not have played out quite in the way that Fall Guys traditionally does, you could argue that Miniminter was the overall winner here, making him arguably the best real life Fall Guys player on YouTube.

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Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.