The Mob stunned after Mr Beast gatecrashes new 100 Thieves facility - Dexerto
Entertainment

The Mob stunned after Mr Beast gatecrashes new 100 Thieves facility

Published: 29/Jan/2020 6:25 Updated: 29/Jan/2020 9:41

by Andrew Amos

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Jimmy ‘MrBeast’ Donaldson has surprised 100 ThievesThe Mob on January 28, stopping by the organization’s new compound to gatecrash their broadcasts.

100 Thieves’ new facility in Los Angeles is fully decked out with top-of-the-line streaming equipment that their many personalities use on a daily basis. It’s gotten wide-spread media attention, and a huge launch party saw some of the biggest names in gaming rock up to celebrate on January 22.

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Such a big organization has a few famous names walk through the doors, from Hollywood stars to sporting greats. However, it was the arrival of MrBeast that shocked The Mob the most, as the YouTuber gatecrashed their streams on January 28 to get to know them a bit better.

MrBeast appearing on Froste Twitch stream
Twitch: Froste
MrBeast stopped by the 100 Thieves compound on January 28, and even made a guest appearance on a few streams.

Nadeshot was taking the philanthropic YouTuber for a tour around the new facility when he stopped by Froste, Avalanche, and Classify’s new rooms to give MrBeast a chance to meet The Mob.

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As he interrupted their broadcasts, the streamers couldn’t believe who was standing in the doorway waiting to have a chat. Avalance and Froste were playing Until Dawn together when MrBeast walked in, with the duo left speechless in their seats

“Wait, wait,” Avalanche said, stuttering in shock. “I am so confused right now. Hey guys, it’s MrBeast, let’s go! I don’t even know what to say, I’m kinda shocked right now.”

That was more than what Froste could muster, managing to mutter “What the f**k” a few times over.

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Froste and Avalanche looked around a bit confused, and Nadeshot was feeling a bit overwhelmed by their reactions. “I was just hanging out with Nadeshot and we saw you guys streaming,” he said. “I wish my girlfriend reacted like this.”

On his way out he took a momento to remind him of his visit, nabbing a packet of food off the desk.

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Next on the list was Classify. He pledged that he wasn’t going to leave the compound until he got a solo’s win in Fortnite, and he was lucky that it took him a few hours to do so.

MrBeast rolled around two hours into Classify’s quest to get a Victory Royale, but for the streamer, meeting the YouTuber was the only win he needed. “Oh f**k man,” he screamed.

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MrBeast wasn’t quite sure who he was catching up with though, although he correctly identified Classify by his Twitter picture. “What’s up! You’re the one with the cat profile picture right? I see your tweets all the time. I kind of appreciate them, you should tweet me a meme every day.”

Just as quickly as he arrived, MrBeast left, with Classify giving himself a minute to take it all in. “What the f**k just happened,” he said, eyes dashing across his webcam in shock.

The fourth member of The Mob, Mako, wasn’t left out of the fun either. While the popular FIFA streamer wasn’t online at the time, he tweeted at MrBeast in hopes of getting a car for four dollars.

MrBeast asked for a bit more though, saying that if he could up it to five dollars, they “had a deal.”

After all was said and done, The Mob went back to streaming while MrBeast and Nadeshot headed out to dinner together. Now that the YouTuber has gotten his bearing around the new facility, there might be a small chance we could see him collaborate with Nadeshot for 100 Thieves content down the line.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.