Tfue's brother claims KEEMSTAR stole Friday Fortnite idea from him - Dexerto
Entertainment

Tfue’s brother claims KEEMSTAR stole Friday Fortnite idea from him

Published: 13/Jun/2019 16:35 Updated: 13/Jun/2019 17:51

by Calum Patterson

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Jack ‘Joogsquad’ Tenney, brother of professional Fortnite player Turner ‘Tfue‘ Tenney, has claimed that YouTuber KEEMSTAR stole the idea for his popular Friday Fortnite tournaments from him, without giving credit.

DramaAlert host KEEMSTAR has been running the Friday Fortnite tournaments since early 2018, and the weekly event made its return in May, with the backing of FaZe Clan co-owner Banks.

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Banks decided to use the money that FaZe ‘collected’ from Tfue per his now-controversial contract, $60,000 in total, to fund prize pools for the tournaments.

UMGKEEMSTAR’s Friday Fortnite pulls in millions of viewers every week.

Unsurprisingly, Tfue himself is not permitted to play in the tournaments this time around, thanks to the ongoing lawsuit he has filed against FaZe Clan, over the contract which he claims was “oppressive”.

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On June 13, the day before the fourth Friday Fortnite event of 2019 is set to begin, Joogsquad hit out at KEEMSTAR on Twitter, claiming “You got the idea (for Friday Fortnite) from me. Then never gave me any credit to further your own personal gain.”

He later deleted the tweet, but not before KEEMSTAR had taken a screenshot and responded, dismissing the allegation as a lie, and explaining that he, RiceGum, MrBeast and Banks had all jointly created the tournaments.

In response, Joogsquad labelled Keem “scum of the internet”, suggesting he would never be honest about the situation.

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KEEMSTAR highlighted the hypocrisy of the accusation, claiming Joogsquad himself had just lied by taking credit for the concept of Friday Fortnite.

KEEMSTAR has been frequently calling out Tfue’s decision to “snitch”, as he puts it, on FaZe H1ghsky1 in his lawsuit against the organization, revealing that the young streamer was only 11, not 13 as claimed.

His real age made him ineligible to stream on Twitch, compete in the Fortnite World Cup, or even have a Twitter account, and KEEMSTAR holds Tfue’s lawsuit responsible for H1ghsky1’s accounts being banned.

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The Fortnite pro responded by simply retweeting memes of KEEMSTAR crying, or wearing clown makeup, to his followers, instead of a more direct response.

Joogsquad later apologized to his fans for butting heads with the DramaAlert host, but said he had been “disgusted” by his bias and “lack of integrity”.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.