Tana Mongeau explains why she turned down $2 million from major brand - Dexerto

Tana Mongeau explains why she turned down $2 million from major brand

Published: 26/Nov/2019 19:46 Updated: 26/Nov/2019 19:52

by Virginia Glaze


Tana Mongeau is a famous face on YouTube, boasting over five million subscribers on the site and even scoring an MTV series – but she isn’t getting her bread from YouTube’s AdSense, it seems.

Calling herself “cripplingly demonetized” by YouTube, the star brought up an interview from vlogger David Dobrik with Men’s Health, where he admitted to making less than $2k from AdSense – despite raking in over 200 million views per video.

Following the site’s infamous “adpocalyspe” (and subsequent FTC COPPA rulings on child-oriented content), many YouTubers are bemoaning their current earnings. Still, Mongeau refuses to “sell out” in exchange for big bucks.

“If you watch me, or if you’ve ever watched any of my content, you know I am cripplingly demonetized,” she explained. “I am cripplingly unpaid from this whole YouTube thing that I do. I never really… wanna compromise my content to make money on ads.”

Her desire for authenticity even caused her to turn down a whopping $2 million from a brand deal, which she explained during a video uploaded on November 25.

Tana Mongeau, InstagramTana Mongeau turned down a $2 million brand deal with a major energy drink brand.

According to Mongeau, Bang Energy reached out to her manager with a proposal for $1 million, but with a catch: she’d have to promote the merchandise for the “rest of 2019” in a large number of YouTube and Instagram posts.

“He adds to the contract that I have to do all these Instagram posts telling people to follow him,” she said of the company’s CEO. “…but it’s like, do you want to de-saturate your Instagram content like that?”

Thus, Mongeau initially turned down the deal: but not before Bang’s CEO doubled the amount she’d be cashing out on, raising the stakes to $2 million.

In spite of this massive opportunity, the YouTuber turned down the offer a second time, claiming that she didn’t want to damage her brand.

Bang Energy / VlogmailAccording to Mongeau, Bang Energy’s CEO required Instagram clients to include his @ in their posts.

“I never want to be that girl on Instagram, like, ‘Hehe, the sunrise was so pretty today, follow the Bang Energy CEO,’” she continued. “It’s not me. Jordan and I spent two weeks contemplating this $2 million deal.”

Although she joked about going back on her decision, Mongeau marks yet another YouTube star unwilling to compromise her authenticity for cash, taking after the likes of mentor Shane Dawson, among others.


Minecraft streamers TommyInnit, Tubbo & more dominate Twitch after Dream SMP finale

Published: 24/Jan/2021 12:29

by Georgina Smith


Streamers who are part of Dream’s SMP Minecraft server such as TommyInnit, Tubbo, Quackity, and more, are topping the list of the fastest growing streamers on Twitch following an SMP finale stream.

The Minecraft community has experienced a giant surge in popularity throughout the past year, with the 2011 game providing a central focus for a huge number of streamers who have seen a boost in their follower count recently.

Largely this resurgence in popularity is due to the huge multi-streamer server named the ‘Dream SMP.’ Dream is a popular Minecraft speedrunner and YouTuber, and while the SMP (survival multiplayer server) started off as a simple fun server, it quickly progressed into remarkably detailed roleplay and lore, which has captivated fans across the world.

Minecraft promo image next to Dream logo
Minecraft.net, Mojang, Microsoft Studios / dreambranding.com
The Dream SMP is full of many hugely popular streamers and YouTubers.

The story of the Dream SMP features wars, betrayal, revolutions, and more, and these plotlines are acted out and developed by a huge host of streamers who have all appeared in the server or in content relating to the server.

Dream SMP dominate fastest-growing channels

Following a ‘finale’ stream that saw an end to part of the developing story, many of these Dream SMP streamers are shooting to the top of the ranks on Twitch, dominating the fastest-growing streamers list.

According to SullyGnome, 16-year-old Tommy is the fastest-growing account on the platform, with his average viewers at a whopping 300,000. This follows his finale stream in which he peaked at around 650,000 viewers.

(Note: The top channel here, elpront0, is the victim of a follow bot, and so those numbers are discounted)

Table showing the fastest growing streamers for the week up to January 24
SullyGnome’s data shows the fastest growing streamers for the seven days leading up to January 24.

Close behind Tommy, and all within the top ten fastest-growing streamers for the seven days leading up to January 24, are fellow SMP streamers awesamdude, Tubbo, RanbooLive, Quackity, Foolish Gamers, Sapnap, and Philza.

To see this list dominated by one group of people is certainly a testament to the growing popularity of the Dream SMP group. With so many creators on board, the amount of content is practically endless, and clearly a huge amount of work has gone into developing the lore.

Now this finale has passed, fans will be keen to know what’s going to happen next in the world of the Dream SMP, and there’s no doubt that this interest will provide an even bigger boost in numbers for these streamers.