Tana Mongeau explains why she turned down $2 million from major brand - Dexerto

Tana Mongeau explains why she turned down $2 million from major brand

Published: 26/Nov/2019 19:46 Updated: 26/Nov/2019 19:52

by Virginia Glaze


Tana Mongeau is a famous face on YouTube, boasting over five million subscribers on the site and even scoring an MTV series – but she isn’t getting her bread from YouTube’s AdSense, it seems.

Calling herself “cripplingly demonetized” by YouTube, the star brought up an interview from vlogger David Dobrik with Men’s Health, where he admitted to making less than $2k from AdSense – despite raking in over 200 million views per video.

Following the site’s infamous “adpocalyspe” (and subsequent FTC COPPA rulings on child-oriented content), many YouTubers are bemoaning their current earnings. Still, Mongeau refuses to “sell out” in exchange for big bucks.

“If you watch me, or if you’ve ever watched any of my content, you know I am cripplingly demonetized,” she explained. “I am cripplingly unpaid from this whole YouTube thing that I do. I never really… wanna compromise my content to make money on ads.”

Her desire for authenticity even caused her to turn down a whopping $2 million from a brand deal, which she explained during a video uploaded on November 25.

Tana Mongeau, InstagramTana Mongeau turned down a $2 million brand deal with a major energy drink brand.

According to Mongeau, Bang Energy reached out to her manager with a proposal for $1 million, but with a catch: she’d have to promote the merchandise for the “rest of 2019” in a large number of YouTube and Instagram posts.

“He adds to the contract that I have to do all these Instagram posts telling people to follow him,” she said of the company’s CEO. “…but it’s like, do you want to de-saturate your Instagram content like that?”

Thus, Mongeau initially turned down the deal: but not before Bang’s CEO doubled the amount she’d be cashing out on, raising the stakes to $2 million.

In spite of this massive opportunity, the YouTuber turned down the offer a second time, claiming that she didn’t want to damage her brand.

Bang Energy / VlogmailAccording to Mongeau, Bang Energy’s CEO required Instagram clients to include his @ in their posts.

“I never want to be that girl on Instagram, like, ‘Hehe, the sunrise was so pretty today, follow the Bang Energy CEO,’” she continued. “It’s not me. Jordan and I spent two weeks contemplating this $2 million deal.”

Although she joked about going back on her decision, Mongeau marks yet another YouTube star unwilling to compromise her authenticity for cash, taking after the likes of mentor Shane Dawson, among others.

World of Warcraft

Shroud explains why WoW feels “completely different” in Shadowlands

Published: 25/Nov/2020 2:37 Updated: 25/Nov/2020 2:43

by Alex Tsiaoussidis


Like most popular streamers, Shroud has been getting stuck into the World of Warcraft: Shadowlands grind, but although he’s enjoyed it so far, he said he feels like the game is “less immersive” than it used to be.

World of Warcraft: Shadowlands has taken the world by storm ever since it launched on November 23. Players have been hopping back into Azeroth to take the reigns of their characters once again.

Popular streamers like Mike ‘Shroud’ Grzesiek have been getting stuck into the grind too. He’s been very open about how much he loves the game and has streamed hours upon hours of World of Warcraft Classic. He even said he was willing to lose viewers to stream it.

Shroud World of Warcraft Shadowlands
Activision-Blizzard / Shroud
Shroud has thoroughly enjoyed playing World of Warcraft for many years now.

However, Shroud isn’t blinded by his love and adoration for the game. He still has some criticism for World of Warcraft: Shadowlands and MMORPGs in general, and he mentioned them in his latest stream.

“I feel like [MMORPG’s] and WoW, in general, have transcended into something completely different,” he said. “In the past, you [played] because you were immersed. You were leveling up your character. You were getting new items. It felt good to be more powerful and do better things.”

“Now I feel like WoW is like play with friends and kill some shit,” he said. “That feeling of immersion and truly having an impact on the world and your character feeling there has kind of nullified.”

“When I played vanilla WoW in 2005, I was 11 years old, and it felt amazing,” he said. “It felt incredible. It felt like I was in my own realm. I was in my own world. Now it doesn’t feel like that. That feeling is gone.

The relevant part of the video starts at 2:00.

It’s a sentiment that others have echoed time and time again. The consensus is that MMORPGs have been streamlined throughout the years.

However, it hasn’t stopped millions of players, including Shroud, from enjoying World of Warcraft: Shadowlands. 

Plus, despite his criticism, he thinks now is the “best time” for new players to start playing the game because the new leveling process is “really cool.”