Bollywood label T-Series is at it again, this time scoring a major deal with music streaming service Spotify in the face of their ongoing battle with YouTube king Felix ‘PewDiePie’ Kjellberg.
The label signed a deal with Spotify to secure distribution for a reported number of 160,000 songs, rendering its entire catalog of tracks available to stream on the platform - including film soundtracks and even music from their up-and-coming artists.
The deal was foreshadowed by Bhushan Kumar, T-Series’ managing director, who made a statement on a possible merger between the two companies in November of 2018.
“We are bullish about India’s most popular music company tying up with the world’s most popular music streaming service,” Kumar stated of the possibility.
T-Series has become a household name outside of India as of late, thanks to the label’s continuing race against YouTuber ‘PewDiePie,’ who experienced a 700% increase in channel growth thanks to their battle for the most subscribers on the video platform.
PewDiePie is currently only a mere 200,000 subs away from defeat. The Pewds is sitting at over 81 million subscribers with T-Series close behind at over 80,955,000 subs.
PewDiePie’s fight against the label drew the attention of major internet personalities and celebrities alike, with popular YouTuber MrBeast even creating a massive ad campaign throughout his city.
T-Series’ latest deal could mark the death blow for PewDiePie, who faced a projected defeat of early January 2019. These initial calculations could prove true, should MrBeast fail to pull off another major stunt.