Survey reveals TikTok stars won't be switching to Instagram Reels - Dexerto

Survey reveals TikTok stars won’t be switching to Instagram Reels

Published: 12/Aug/2020 17:20 Updated: 12/Aug/2020 17:27

by Chris Stokel-Walker


TikTok creators are wary of jumping ship to Instagram Reels, an informal survey of influencers by one talent agency indicates.

A snap survey of talent managed by UK-based generation Z agency Fanbytes, carried out days after Instagram launched its TikTok competitor, indicated 75% wouldn’t be moving from TikTok to Instagram Reels.

Reels was launched worldwide on August 5 by Instagram, whose parent company is Facebook. The app shares many similarities with TikTok though includes different editing tools including AR effects and tools that help align different takes for a finished video. The maximum video length allowed on Reels is also shorter – 15 seconds, compared to TikTok’s maximum of 60 seconds.

Josh Richards TikTok Triller
Instagram: Josh Richards
Josh Richards signed up as an investor and head of strategy for Triller

The app has been criticized by some for being a carbon copy of TikTok, an allegation Instagram’s product director, Robby Stein, denied. “At the end of the day, no two products are exactly alike, and ours are not either,” he told The Verge.

Despite those similarities and the imminent risk of a ban in the United States, following India outlawing TikTok at the end of June, a high proportion of TikTok creators appear to be remaining with the app as their primary place to post new content.

Big TikTok creators such as Josh Richards, who has 21 million followers on the app, have continued posting on TikTok – despite Richards signing up as an investor and head of strategy for TikTok competitor Triller in late July.

The massive audiences creators have built on TikTok is one reason for them to stick with the app despite its controversies – while loyalty appears to be a decision for others.

“Social media was crying out for a new video platform for years when TikTok first launched – especially one not owned by the same one person,” said Stevie Yessaian, a comedy creator with 1.1 million followers on TikTok.

@stevie.knows‘KAREN’ INTERVIEW… ##stevieknows ##comedy ##karen ##ukcomedy ##fight ##karensgoingwild ##karens♬ original sound – stevie.knows

Another creator with 2.3 million fans said: “TikTok is home for me, a place where me and my weirdo internet friends hang out.”

Creators are smart, however, and know that it makes sense to expand their audience beyond a single platform, particularly one threatened with a ban in multiple countries.

One in five of the 46 Fanbytes creators surveyed did say that they’d be including Instagram Reels in their social strategy to the extent that it would impact their content creation on TikTok.

The majority of those who said they would be dialing down the number of videos they produce on TikTok in favor of most posts on Instagram Reels were people who had originally made their name on Instagram, and had more recently migrated over to TikTok in order to build their audience.

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“I’m not surprised about the influencer reaction,” said Timothy Armoo, founder of Fanbytes, who surveyed the talent he oversees. “One of the interesting things is that TikTok as a platform has its own culture, and a whole generation of people have grown up as the platform has.”

Opposition to Instagram’s strategy also plays a part, explained Armoo. “They objectively see Instagram almost as a copycat to what they’ve always known,” he said. “I think this only applies to people who have grown up on TikTok though.”

Influencers who have less of a history on TikTok are more willing to make a move – and more accepting of the arrival of Reels on the scene. “Reels provides them with the similar functionality, though I think the culture is missing,” Armoo said.


DragonForce’s Herman Li banned from Twitch amid DMCA drama

Published: 27/Oct/2020 13:36 Updated: 27/Oct/2020 13:50

by Lauren Bergin


Popular music streamer and DragonForce guitarist Herman Li has had his Twitch account banned on October 27, with the reason still unknown.

In a shock move, Twitch has suspended popular musician Herman Li from streaming on the platform, which he uses to provide insight into the life of professional musicians, as well as to shred his guitar like the metal God that he is.

Known for being the lead guitarist of Grammy-winning heavy rock group DragonForce – the masterminds behind the infamous ‘Through the Fire and Flames’ that dominated every Guitar Hero players’ childhood, Li has been praised over the years for his musical talents.

The guitarist has become somewhat of an icon on the platform, so it shocked fans to see his channel was no longer available.

Li has become not only a DragonForce icon, but a Twitch one too.

Is this a DMCA ban?

At the time of writing, the reason for Li’s ban is unknown. Twitch does not comment on moderation decisions as a matter of privacy.

Speculation though, is that the artist has been banned as part of the new wave of DMCA strikes that have been sweeping across Twitch. As a musical streamer, DMCA makes the lives of musicians particularly difficult. Many have and may be banned in the future due to these new regulations – even if they are playing their own music.

In April, Li was livid as Universal muted his music on YouTube.

  • Read More: Reckful’s history Twitch VODs to be preserved amid DMCA threat

Neither Li nor Twitch have elaborated on why the ban has taken place. No matter the reason though, this news comes will come as a shock to both Li and his fans, especially when he addressed the Twitch ban situation directly on stream back in June, reassuring other streamers that using his band’s music would not result in a DMCA strike.

Li stated that: “We know all these crazy things are happening on Twitch, people getting banned, people getting taken down, DMCA, I can tell you, you can play any song from the latest DragonForce album, Extreme Power Metal, and you will not get a strike. I assure you, you will be ok. Because we are very good friends with our people from the record label, who also love Twitch, so you will not have a problem.”

We will update this story if more details on the reason behind Li’s suspension become clear.