Survey reveals TikTok stars won't be switching to Instagram Reels - Dexerto

Survey reveals TikTok stars won’t be switching to Instagram Reels

Published: 12/Aug/2020 17:20 Updated: 12/Aug/2020 17:27

by Chris Stokel-Walker


TikTok creators are wary of jumping ship to Instagram Reels, an informal survey of influencers by one talent agency indicates.

A snap survey of talent managed by UK-based generation Z agency Fanbytes, carried out days after Instagram launched its TikTok competitor, indicated 75% wouldn’t be moving from TikTok to Instagram Reels.

Reels was launched worldwide on August 5 by Instagram, whose parent company is Facebook. The app shares many similarities with TikTok though includes different editing tools including AR effects and tools that help align different takes for a finished video. The maximum video length allowed on Reels is also shorter – 15 seconds, compared to TikTok’s maximum of 60 seconds.

Josh Richards TikTok Triller
Instagram: Josh Richards
Josh Richards signed up as an investor and head of strategy for Triller

The app has been criticized by some for being a carbon copy of TikTok, an allegation Instagram’s product director, Robby Stein, denied. “At the end of the day, no two products are exactly alike, and ours are not either,” he told The Verge.

Despite those similarities and the imminent risk of a ban in the United States, following India outlawing TikTok at the end of June, a high proportion of TikTok creators appear to be remaining with the app as their primary place to post new content.

Big TikTok creators such as Josh Richards, who has 21 million followers on the app, have continued posting on TikTok – despite Richards signing up as an investor and head of strategy for TikTok competitor Triller in late July.

The massive audiences creators have built on TikTok is one reason for them to stick with the app despite its controversies – while loyalty appears to be a decision for others.

“Social media was crying out for a new video platform for years when TikTok first launched – especially one not owned by the same one person,” said Stevie Yessaian, a comedy creator with 1.1 million followers on TikTok.

@stevie.knows‘KAREN’ INTERVIEW… ##stevieknows ##comedy ##karen ##ukcomedy ##fight ##karensgoingwild ##karens♬ original sound – stevie.knows

Another creator with 2.3 million fans said: “TikTok is home for me, a place where me and my weirdo internet friends hang out.”

Creators are smart, however, and know that it makes sense to expand their audience beyond a single platform, particularly one threatened with a ban in multiple countries.

One in five of the 46 Fanbytes creators surveyed did say that they’d be including Instagram Reels in their social strategy to the extent that it would impact their content creation on TikTok.

The majority of those who said they would be dialing down the number of videos they produce on TikTok in favor of most posts on Instagram Reels were people who had originally made their name on Instagram, and had more recently migrated over to TikTok in order to build their audience.

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CREDIT OR DEBIT ????? @kevinfreshwater

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“I’m not surprised about the influencer reaction,” said Timothy Armoo, founder of Fanbytes, who surveyed the talent he oversees. “One of the interesting things is that TikTok as a platform has its own culture, and a whole generation of people have grown up as the platform has.”

Opposition to Instagram’s strategy also plays a part, explained Armoo. “They objectively see Instagram almost as a copycat to what they’ve always known,” he said. “I think this only applies to people who have grown up on TikTok though.”

Influencers who have less of a history on TikTok are more willing to make a move – and more accepting of the arrival of Reels on the scene. “Reels provides them with the similar functionality, though I think the culture is missing,” Armoo said.


Grand master Hikaru challenges Obama to chess match on Twitch

Published: 21/Oct/2020 17:31

by Michael Gwilliam


Chess GM Hikaru Nakamura has issued a challenge to former US President Barack Obama to play a match on Twitch after the success of Alexandria ‘AOC’ Ocasio-Cortez’s Among Us stream.

Like many, Hikaru, who recently became a member of the esports organization TSM, was watching AOC’s legendary Twitch stream on October 20 where the congresswoman competed against Imane ‘Pokimane’ Anys and Ben ‘DrLupo’ Lupo.

Over 420,000 people tuned in to watch the groundbreaking broadcast, prompting Hikaru to take to Twitter in an effort to get in on the sensation of politicians playing games on Twitch.

“Hey Barack Obama – I see AOC on Twitch tonight doing a promotion for voting and playing Among Us with some huge streamers,” the chess GM began, tagging both Obama and Cortez. “Any chance you’d be interested in a chess match to raise funds for the Joe Biden Victory Fund and Act Blue?”

The response to Hikaru’s challenge was mixed by his own followers, with some wondering why the streamer would engage in politics.

“How the f*** do I follow you for chess and I see politics?” one concerned user asked. “I’m surprised as well,” another replied in response.

However, not everyone was down on the challenge. Many of Hikaru’s followers were open to the idea and quote-tweeted the chess GM to encourage the match.

tsm chess hikaru nakamura
Hikaru signed to TSM proving chess is an esport.

“Nakamura challenging Obama to a chess game? Wow, this election is getting truly exciting,” one follower wrote with glee.

So far, however, the forty-forth president has yet to reply to Hikaru’s challenge publicly. It is possible that Obama decided to simply slide into Hikaru’s DMs to organize the match, so we should wait and see how this unfolds.

If the battle between Hikaru and Obama does end up taking place, it will be super interesting to see what kind of numbers it would pull on the platform, especially given the recent success of AOC’s stream.