Study claims that Ninja has millions of “duplicate” followers on Twitch, Facebook, and YouTube

Twitch star Tyler ‘Ninja’ Blevins is make a killing since his popularity blew up in 2018, telling CNN he made around $10 million in the same year. But a new study puts a sizable portion of his followers into question.

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A study between Mobcrush and CreatorIQ worked to “deduplicate” social media influencers’ following by taking the “total audience minus the number of people who follow that same creator on a separate social platform” to find an influencer’s true reach.

Social media influencers like Ninja make their living off of mass followers throughout different platforms, and a new study suggests that the popular streamer might have “duplicate” followers that could skew earnings, according to the study.

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The report had startling figures, and among them are ones that suggest Ninja’s true social media reach being less than what previously thought.

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The Fortnite streamer has around 47 million followers across Twitch, Facebook and YouTube. The study found that around 4 million of those 47 million followers came from overlap across platforms.

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The numbers translate to his following possibly being inflated to somewhere around 9%, in part due to the duplicate following from across different social media sites.

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It’s worth noting, however, that there’s a possibility that the study is off base, with there being no conclusive proof on whether these “duplicate” followers truly exist. Furthermore, the study only focuses on his followers, while a large portion of what he made in 2018 came from his record-breaking amount of Twitch subscribers.

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The payout rates of social media influencers are expected to increase in 2019 about 30%, according to MediaKix. Meaning even with a little bit of cross-platform overlap in followers, Ninja could be on track to surpassing his 2018 salary by a healthy margin.