Shroud reveals one of the main reasons he's lost viewers on Mixer - Dexerto

Shroud reveals one of the main reasons he’s lost viewers on Mixer

Published: 27/Dec/2019 11:59 Updated: 27/Dec/2019 20:46

by Calum Patterson


His move to Mixer was major news in streaming, but Michael ‘shroud‘ Grzesiek has revealed that he has lost some fans who are unaware of his departure from Twitch, instead, assuming that he just quit streaming for good.

Until late 2019, Twitch held somewhat of a monopoly on streaming, with only YouTube as a primary rival for viewers’ attention. Shroud, as the third most followed channel on the platform, was known as a Twitch streamer first and foremost, since his retirement from professional CS:GO.

His fanbase grew exponentially on the platform, but he took a chance on rival platform Mixer in October, leaving his Twitch channel and its 7 million+ followers behind for a fresh start.

Instagram: @shroudShroud left Twitch for Mixer in October 2019.

Although there have been positives, the downsides of this transition have also been clear to see, particularly the decline in viewership. This can be partially put down to his choice of game (shroud has played a lot of ‘Escape from Tarkov’ on Mixer, a less popular title), but he has revealed another potential reason for the loss of viewership.

When a fan asked if platforms like Mixer might start handing out ’10 day contracts’ as testers, like the NBA, shroud explained why this couldn’t work in streaming.

“You can’t really test streams out, because even to this day, people have no idea that I’m on Mixer,” he responded, “there’s so many people who just thought I quit streaming. They just don’t know.”

He even said that some fans are so behind that they still think he’s a member of Cloud9, the esports organization he formerly represented as a professional player and streamer, and some even think he still lives in a team house.

This confusion likely stems from the fact that Twitch has long existed as it’s own social media website in its own right. Despite publicizing his move on Twitter and YouTube, his following on both of these platforms is not even half of what his total following was on Twitch.

So, there are potentially millions of shroud fans who are completely unaware that he moved platform, and are simply waiting in ignorant bliss for his return stream on Twitch, if it ever comes.

Of course, shroud undoubtedly factored this into his decision to leave the platform, which has resulted in losing around 2/3rds of his total viewership in the month he moved, compared the previous month on Twitch.

However, a report from Bloomberg has estimated that both shroud and Ninja could now be on contracts worth between $8 million and $13 million a year, so there are pluses and minuses, to say the least.


FBE founders Benny & Rafi Fine called out by staff for “toxic workplace”

Published: 16/Jan/2021 19:54

by Charlotte Colombo


Benny and Rafi Fine, the two creators behind the FBE (Fine Brothers entertainment) brand have come back into the spotlight today a year after they stepped back from FBE after former employees publicly accused them of racism and a “toxic” working environment.

In an investigative article by Insider, 26 former employees spoke out about their experiences working for FBE. The company’s former head of casting, Steve Caustey, revealed that the Fine brothers used a three-tier system to rank their “reactors”, and demanded that at least 33% of the people in their “react” videos involved people in the top tier before an episode could be made.

Causey told Insider that there were “more white people at the top” of the tier, which meant that episodes ended up being predominately white.

He said in an interview with them: “It was noticeable, but I don’t think it was intentional. I feel like it might’ve started as unconscious bias, but after a time enough people brought it up that it should have been addressed.”

A former researcher told Insider that FBE staff “profit from the idea that they’re diverse without valuing it authentically. They try to capitalize and commercialize on it as much as they can.”

FBE’s lawyers said to Insider that race wasn’t a factor in decisions such as tiers and video thumbnails, with a spokesperson adding that the Fine brothers “have always endeavored to feature a majority of underrepresented voices in FBE’s content.”

What happened with FBE last year?

In June 2020, a video resurfaced of a comedy sketch Benny Fine did with fellow YouTuber Shane Dawson, wherein Benny was wearing blackface. The footage went viral and led to the two founders receiving extreme backlash.

High profile members of their ‘React’ series, such as Kennedy Zimet, made the decision to leave the channel after the footage went viral, with Zimet saying in a statement shared to Twitter that they felt “blindsided and flat out used, especially since they have not owned up to their actions by apologizing publicly or to their black cast members.”

This led to Mark Plier, who claimed to be a former producer for FBE, to claim on Twitter that the Fine brothers “wanted to benefit from the “diversity” but not benefit diversity”, alleging that YouTube video thumbnails with more than one BAME person were frequently turned down by the pair.

He also claimed that they “would frequently ask for the person of color to be on the right of the thumbnail and not the left, our only conclusion as to why that would be is the left person is the first one you’d see and thus the first impression.”

In further Tweets, Plier alleged that “the culture was so entrenched and they were so unwilling to hear our demands for changes that employee turnover became larger than the company’s actual size in just the 3 years I was there.”

The brothers released a statement apologizing for their “terrible errors of judgment” and ultimately decided to take a step back from the FBE company following the backlash.