Report claims PewDiePie not one of highest-earning YouTubers per video

A new report claims to have ranked the top 10 highest-earning YouTubers per video posted, with surprising names among the top, and some of the platforms biggest stars nowhere to be found.

YouTube has obviously become a generous source of revenue over the years, with creators becoming multi-millionaires off of the back of their work with the platform, whether that comes through ad revenue, sponsorships or the opportunities that come as a result.

But, obviously, some earn more than others. You might look at the likes of PewDiePie, MrBeast and David Dobrik to be among the highest earners – but that isn’t the case at all, according to this report.

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According to this report by CashLady, the highest-earning YouTuber per video is actually Vlad and Nikita – a couple of children who have 35.4m subscribers and get millions of views on videos of them playing with various toys. The report suggests that they earn over $300,000 per video

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Elsewhere in the top 10 is Dude Perfect in second, Lele Pons in fifth, Liza Koshy in sixth and James Charles at 10th.

The full top 10, and their estimated earnings per video, is as follows:

1. Vlad and Nikita ($312.3k)
2. Dude Perfect ($301.3k)
3. Like Nastya ($258.5k)
4. TheOdd1sOut ($168k)
5. Lele Pons ($157.7k)
6. Liza Koshy ($133k)
7. Kids Diana Show ($126.9k)
8. Collins Key ($120.9k)
9. Toys and Little Gaby ($89.3k)
10. James Charles ($79.8k)

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Of course, we can’t verify that these figures are completely accurate, but CashLady has used estimated earnings taken from Influencer Marketing Hub’s YouTube Money Calculator, which at least shows that there is some research put into it.

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Elsewhere in the list, you’ve got the likes of Jeffree Star at 16th, MrBeast at 17th and Logan Paul at 24th.

Whether or not this ranking is completely accurate, it likely gives some indication of what some of these content creators are earning – and Vlad and Nikita might be set for life before they even hit their teens.