Pokimane reveals insane costs of being a top Twitch streamer - Dexerto

Pokimane reveals insane costs of being a top Twitch streamer

Published: 24/Jul/2020 22:10 Updated: 10/Sep/2020 2:34

by Brent Koepp


In an interview on July 22, popular Twitch star Imane ‘Pokimane’ Anys revealed the mind-blowing financial costs of running one of the most popular streaming channels on the platform.

For many, Pokimane has been one of the faces of Twitch over the last few years. The Moroccan-Canadian personality and OfflineTV alum has amassed millions of followers across her YouTube, Instagram, and social media accounts.

On July 22, the star sat down with financial YouTuber Graham Stephan to discuss the complexity of turning streaming into a business. The 24-year-old revealed the jaw-dropping expenses it can take to be an online entertainer.

pokimane financial chart
YouTube: Graham Stephan
In the interview, Pokimane reveals the complex operation structure behind her work.

The Twitch star opened up to Stephan during their interview, and broke down the number of employees she’s hired. “For a very long time, I had editors, so just people that I would commission. Then over the years, that turned into a full time editor, and then that has now become ‘I need someone to manage my editors,'” she said.

Pokimane also revealed that she hired someone to deal with companies. “I have hired a manager in general, which is someone I delegate tasks to, and that communicates with companies. They are mainly managing my day-to-day and my liaison for other companies, so I’m not the one responding to every email.”

The streamer then revealed the eye-popping amount of money she spends each month to run her operations. “Business expense by far is what I spend most of my income on. Probably like $10-20k a month just paying other people out.”

(Topic starts at 5:16.)

As if that didn’t sound complex enough, Poki then laughed and added, “I forgot to mention, but I also now have like a business manager, which is just someone who handles all my finances including paying all the people I mentioned. [They] also set up meetings with investment firms, so I can decide who I work with.”

The streamer admitted that it becomes stressful having to communicate with so many people. She also explained that being a streamer is “not a 9 to 5 job” and that you have to “be ready to respond to things as they pop up.”

With all the things that happen behind the scenes, the Twitch star’s interview gives viewers a deeper insight into how much work it actually is to be an online entertainer. Especially if you want to turn into a full-time business.


Twitch streamers outraged as new DMCA warning forces them to delete clips

Published: 21/Oct/2020 1:07

by Alan Bernal


Twitch streamers from all corners of the platform have been getting DMCA (Digital Millennium Copyright Act) takedown notifications, leading to many content creators like Mongraal, Brax, Scump, and a lot more to discover that clips/VODs from their channel have been deleted.

What started as a wake-up call for anyone who’s ever played music while streaming turned into bitter confusion after emails started circulating among creators that their content was flagged by the company for DMCA implications.

“It is INSANE that Twitch informs partners they deleted their content – and that there is more content in violation despite having NO identification system to find out what it is,” Former CLG CEO and Twitch streamer Devin Nash said. “Their solution to DMCA is for creators to delete their life’s work. This is pure, gross negligence.”

While infractions or complaints from streamers have to do with music particularly, DMCA strikes can apply to any creative work that is copyrighted, broadcasted without a license to do so, and discovered then reported by its owner.

“Guys, I got a DMCA warning today too,” Twitch partner and Ninja’s Manager/wife, Jessica Blevins said. “I thought I deleted all my old stuff. Whoops! Honestly sucks that it wasn’t regulated before because now everyone has to delete their stuff to be safe.”

“We are writing to inform you that your channel was subject to one or more of these DMCA takedown notifications, and that the content identified has been deleted,” Twitch wrote in emails to streamers, though none with the specific infractions committed.

The affected streamers didn’t necessarily earn themselves an official DMCA strike, three of which gets you banned on the platform, but content is still being deleted and streamer’s now have to deal with the ambiguity of the Oct 20 emails.

“Looked at a few of these DMCA emails, they don’t identify the content taken down, who sent the notification, or provide an opportunity to respond to the takedown with a counter-notification as required under the DMCA. No chance to defend yourself,” Noah Downs said, who is a lawyer at Morrison Rothman LLP that also works in the gaming space.

This is an overall confusing situation since streamers, who have enjoyed Twitch’s presumed leniency to music being played, now have to go back and purge their channels.

“I might get DMCA banned from Twitch…,” CouRage said, joking about the content still up on his channel that hasn’t been deleted since his big move to YouTube.

How can Twitch streamers avoid DMCA?

For the time being, Twitch’s mass deletion of clips and VODs will go unchallenged. Furthermore, the platform is asking individual streamers to scour their libraries of content for any more instances that could merit a DMCA.

Twitch content creators have until 12 PM PST / 3 PM EST / 8 PM BST on Friday, October 23 to find and delete any possible infractions in their content catalogues or clips that haven’t been flagged by the platform themselves. The company will “resume the normal processing of DMCA takedowns” shortly after.

The company also suggests using tools like Audible Magic, while reviewing the site’s DMCA, Community, and Music guidelines to avoid future mishaps. If you’re unsure if something falls under a DMCA’s purview, Twitch recommends to “delete all of it.”

“Please note that buying music (such as a CD or mp3) or subscribing to a music streaming service typically does not grant rights to share the music on Twitch. Such a purchase or subscription grants you a personal license to access the content only for your personal and private playback,” Twitch wrote in the Music guidelines.

Why are DMCAs happening now?

There’s been inklings that something like this was bound to happen. Back in June, Twitch notified streamers of “mass DMCA claims against clips” from record labels spanning 2017-2019.

From the language used, Twitch decided to hand out DMCA notifications about specific infractions instead of what they did today, but were “working to make this easier” with future implementation of management tools.

Since then, Twitch has given creators the ability to delete all of their clips at once and control who can actually make clips on someone’s channel. Moreover, they’ve even provided a way to scan clips with Audible Magic while offering Soundtrack by Twitch which lets people stream with music playing in a separate audio track.

“Now that these tools have been released to all creators” the company released the notifications while deleting content themselves, to get the ball rolling.

To be clear, copyrighted music on Twitch has always skirted the lines of legality with royalty payments and the like, but the platform is now at a level of prominence where labels and other artists are taking notice of what’s being presented by individual streamers – and it’s not that hard to do.

“Universal Music Group and Warner have invested in this company that is monitoring every stream on Twitch and they have the ability to issue live DMCAs, they just haven’t done it yet,” Downs told djWHEAT back in June.

Free music for Twitch streaming

For those that still want to stream with music while avoiding the potential of a DMCA warning, there are a few services to look out for.

Twitch recommended services like Monstercat Gold and Soundstripe for sources of licensed music for streamers.

Be warned, while huge artists like T-Pain have essentially given streamers the greenlight to use their music during a stream, music labels might still be able to issue a DMCA.

For those that don’t want to be bothered by any DMCA implications, streaming without licensed music is the safest way to keep yourself clear from legal ramifications.