PewDiePie went live on February 3, just as his subscriber count went neck-and-neck with T-Series in a last-ditch effort to defeat his Bollywood nemesis.
His game of choice? Fortnite - which he previously admitted might help him overtake the label, due to its overwhelming popularity.
So far, his plan appears to be working; PewDiePie managed to soar nearly 90,000 subs above his enemy within the first hour of streaming - a massive jump, considering that the two were just over 50,000 subscribers apart at the beginning of his stream, and merely 29k apart before news of their proximity made the rounds.
PewDiePie is also set to appear in a commercial during the 2019 Super Bowl, thanks to popular YouTuber Jimmy ‘MrBeast’ Donaldson.
This isn’t the first time MrBeast has pulled out all the stops for PewDiePie, either; the YouTuber likewise created a citywide ad-campaign in October of 2018 during a similar situation, bumping Pewd’s subscriber count over 36,000 within the first hour of his video going live.
In fact, Drama Alert host Daniel ‘KEEMSTAR’ Keem likewise went live in an attempt to help the Swede, managing to send a reported 23k subscribers his way before Pewds began his Fortnite debut.
PewDiePie’s war against T-Series began in late 2018, with the label projected to surpass the YouTuber by early 2019.
Thanks to the efforts of multiple YouTubers, internet personalities, and even celebrities, it looks like Pewds may be able to stave off T-Series’ takeover for a little while longer.
UPDATE: PewDiePie has reached 83 million subscribers following his Fortnite stream - although T-Series remains close behind.