YouTube king Felix ‘PewDiePie' Kjellberg is the most subscribed independent creator on the video platform, boasting over 96 million subscribers in wake of his long-running battle with T-Series: but now, the Swede is worried that his channel is losing traction.
Kjellberg took a close look at his analytics in a video on June 15, where he jokingly claimed that his channel was “dying,” and was even prepared for his YouTube career to end at any moment.
“I think it’s interesting to note…. Anyone that came before me, almost every single channel that has come before me has just disappeared,” PewDiePie explained. “...because of this fact, I’ve always looked at YouTube like it could end any day. Like I should be ready to pack my bags at any day.”
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Kjellberg examined his stats throughout the years, taking note of his ups and downs in relation to the multiple scandals that have cropped up in his career - taking special care to point out how far his numbers had dropped after he’d begged fans to end the “Subscribe to PewDiePie” meme in late April.
That’s not all; PewDiePie even noticed that YouTube stars Jake and Logan Paul had skyrocketed past his own fame on the platform, especially in relation to Logan Paul’s international debacle at Japan’s Aokigahara ‘Suicide Forest’ in early 2018.
“Jake Paul has technically been bigger than I have ever been,” PewDiePie exclaimed. “...Holy shit, that’s nuts. So, the ‘Suicide Forest’ was literally four times as big as the PewDiePie vs T-Series stuff. That’s nuts.”
Despite these trends, Kjellberg was adamant that his subscriber count “doesn’t matter” to him, noting the unique mental health issues YouTubers encounter due to keeping track of their statistics in relation to other creators on the site.
PewDiePie lost the mantle of YouTube’s “most subscribed” channel in late March, after Bollywood label T-Series finally surpassed the Swede in spite of their famous struggle.
While T-Series might hold YouTube’s crown, PewDiePie still reigns as the site’s most popular independent creator - but these titles aren’t massively important to him, as evidenced by his statement about his analytics.