PewDiePie slams YouTuber Morgz for “ripping off” Mr Beast’s content - Dexerto
Entertainment

PewDiePie slams YouTuber Morgz for “ripping off” Mr Beast’s content

Published: 26/May/2019 17:01 Updated: 26/May/2019 17:08

by Joe Craven

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YouTube giant Felix ‘PewDiePie’ Kjellberg has lashed out at Morgan ‘Morgz’ Hudson, over allegations he has been stealing content ideas from Jimmy ‘Mr Beast’ Donaldson.

There has been something of a feud emerging between Morgz and Mr Beast of late, as the latter accused the British YouTuber of stealing his content ideas back in April. Morgz tweeted that he was in a “bit of a pickle” and “out of video ideas”.

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In response, Mr Beast hit back by saying: “Don’t worry, I’m about to start uploading more soon.” The implication being that Morgz will simply use Mr Beast’s video ideas for his own channel. Now, PewDiePie has given his thoughts on the situation in a YouTube video uploaded on May 26.

TwitterThe tweets that started the ‘feud’.
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“Oooh, damn!” PewDiePie exclaimed. “Is that real? That’s savage. I gotta find out if that’s real. Is it real?” He headed over to Mr Beast’s Twitter where he found the tweets from April 1, and went on to evaluate the situation more closely.

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“So apparently Morgz has been copying his videos way back,” he said. “I didn’t know this was a thing, I just briefly touched on it in one video. I’m like ‘dude is he just copying?’ and I didn’t look into it but apparently it’s a whole thing. It’s like the whole new drama.”

He went on to compare the drama to the Tati Westbrook and James Charles drama, and the feud between Tfue and FaZe Clan, arguing that Mr Beast versus Morgz is new YouTube scandal.

The video revisits the drama after a May 20 tweet from Morgz asked: “What 24 hour challenge should I do next?” One Twitter user savagely replied with: “Why don’t you ask mrBEAST”.

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“Like obviously this is blatantly ripping off [Mr Beast],” said PewDiePie, while scrolling through Morgz’ channel. 

“But at the same time there’s always a thin line between these things, that I think a lot of people look way too much into.” PewDiePie then explained that he doesn’t want to promote any “toxic behaviour” and that people should be “free to make any video they want”.

He also analyzed a meme that jokes if Mr Beast planted 20,000,000 trees, Morgz would do the same, and the planet would be better off for it, hence the name of his video.

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Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.