PewDiePie shocked by impact of YouTube Adpocalypse on David Dobrik

Published: 28/Nov/2019 19:53

by Scott Robertson


During a DLive stream, king of YouTube Felix ‘PewDiePie’ Kjellberg weighed in on how hard famous YouTuber David Dobrik was hit by the Adpocalypse, while also voicing his opinion on things YouTube and Dobrik are doing right and wrong.

Pewdiepie may be on top of YouTube, but the popular Swedish entertainer hasn’t bet his entire career on one single platform. During a recent stream of his on the DLive platform, he explained why he had done this on purpose.

While reading an article about YouTube’s latest COPPA regulations, he said that he’s “always been mindful that a YouTube career could end at any point.”

YouTube: PewDiePiePewDiePie has always been smart about his future with YouTube

PewDiePie has been extremely vocal about his perceived problems with the COPPA regulations set to become official in 2020.

He’s been especially critical of the automated portion of the new regulations, harboring back to the issue of automatic copyright claims, before turning his focus to the YouTube ‘Adpocalypse’ that affected so many channels.

Pewds brought up the Mens’ Health video featuring YouTube star David Dobrik sharing financial aspects of his career on the video platform.

Pewdiepie was stunned to see the drop in revenue for Dobrik, who went from monthly checks of around $275k for 60 million views to checks of approximately only $2,000 for nearly 180 million views.

Instagram: @daviddobrikDobrik revealed in the Men’s’ Health video how much his YouTube checks had reduced to

He acknowledged that this was likely due to Dobrik’s edgy content, but most importantly, the amount of copyrighted music that Dobrik uses in his videos.

Pewdiepie correctly assumed that brand deals were a big part of the equation and were pleasantly surprised to hear David say the money he gets from brand deals goes toward the big gift in his videos.

“That’s a cool way to do it,” Felix remarked. “It’s hard not to like David. He seems cool.”

David Dobrik/YouTube

Dobrik inadvertently brought up a similar point to PewDiePie in his Men’s’ Health video about not banking entirely on YouTube.

David said the lower checks “were a wake-up call” that he should expand into other avenues like merchandise, which Pewds agreed with.

While both stars appear interested in expanding outside of the platform, with PewDiePie addressing how AdSense can only support a creator if they create daily videos, he also said that “YouTube does a lot of really good things,” and that creating a new framework similar to YouTube’s would “cost a fortune.”

But he also encouraged competition, saying that competition like that is useful in any industry.

Given that he also said that there’s currently  “no option outside of YouTube other than streaming,” we can expect both creators to stay on the platform for a while.

You can watch the whole video of PewDiePie here on DLive. The Dobrik discussion starts at 31:03.


Why Bryce Hall and Addison Rae unfollowed each other on social media

Published: 3/Dec/2020 20:05

by Virginia Glaze


Bryce Hall and Addison Rae have become TikTok’s star couple, finally confirming their confusing romance just a few days ago — but the two have suddenly unfollowed each other on Instagram, leading to speculation among fans.

Bryce and Addison — affectionately referred to as ‘Braddison’ by shippers — are two of TikTok’s most popular content creators, who were long rumored to be secretly dating despite their protests to the contrary.

However, on November 30, the two confirmed that they are officially dating, and have been together for nearly two months (although they did break up earlier this year after just three days).

Despite their overt affection and lovey-dovey posts online, the two suddenly unfollowed each other on Instagram, leading some fans to fear the worst.

Bryce Hall Addison Rae Instagram unfollow screenshots tiktokinsiders
Instagram: @tiktokinsiders
Fans were quick to notice that Bryce and Addison had unfollowed each other on Instagram.

However, it seems that the “unfollowing” was all a joke, as the couple have been openly laughing about a potential “breakup date” between them following their first official romance that only lasted three days.

As it turns out, the “breakup date” may have also came about as the result of an anonymous tip sent to media outlets and tea pages, which claimed that the entire “Braddison” relationship had been faked for views.

“Their relationship is completely fake,” the tip reads. “I work for Addison’s management company and it’s all for publicity and drama. They even have a tentative breakup date of December 3.”

Braddison anonymous tip
Instagram: @tiktokinsiders
An anonymous tip claimed that “Braddison” was a relationship completely faked for social media.

Luckily, it seems that fans are taking the supposed joke well, and are pretty amused at the TikTokers for firing subtle shots at paparazzi and drama by unfollowing each other to further “stir the pot.”

“At least they can take a joke,” one commenter said of the situation.

“Please, they are literally trolling y’all,” another wrote.


View this post on Instagram


A post shared by Bryce Hall (@brycehall)

For now, it looks like the new couple is doing quite well, if their social media posts are anything to go by. Already holding photoshoots with each other and hyping each other up online, it looks like “Braddison” is here to stay after months of denial and fan speculation.