The most subscribed YouTuber, Felix 'PewDiePie' Kjellberg may be about to lose his spot as the most subscribed YouTuber, as Indian record label T-Series is on pace to overtake him.
PewDiePie has had the privilege of being the number one YouTuber for years, but it may be coming to an end, although he has claimed that he doesn't "really care": "I genuinely don’t. I think that if YouTube does shift in a way that’s more corporate… something else will take its place."
However, he has certainly made the most of the fan interest in the situation, releasing multiple videos on the topic and even a diss track, oddly called 'bitch lasagna', to roast the Indian company.
PewDiePie also questioned the legitimacy of T-Series subscriber count, as rumors suggested that every new YouTube account made in India was automatically subscribed to the channel.
Despite the onslaught PewDiePie continues to hti new milestones, despite doubting that he would ever be the first to hit a milestone again after crossing 67 million.
Update, November 3: PewDiePie has now successfully hit 69 million subscribers first, and is now on the road to 70 million. Meanwhile, T-Series is still around 600,000 subscribers away.
Update 2, November 10: PewDiePie has now hit 70 million subscribers on November 10, T-Series had ~69,450,000 when PewDiePie hit the historic milestone.
PewDiePie's has been gaining subscribers at an accelerated rate, with at least 150,000 a day. T-Series on the other hand is averaging around 130,000 new subscribers per day. You can watch the two channels' live subscriber counts below.
Update 3, December 1: The charitable efforts of Mr Beast's videos have ensured PewDiePie remains in the lead, however the race to 73 million subscribers could be the last for the Swede, as T-Series are now under 100,000 subscribers away.
Update 4, December 3: The continued efforts of other YouTubers, namely Markiplier and Jacksepticeye have further bolstered PewDiePie's numbers, as he crosses the 74 million mark - with T-Series behind on 73,560,000.
Update 5, December 8: PewDiePie has now reached the historic milestone of 75 million subscribers, becoming the first YouTube to do so. He has gained over 5 million subs in the last 30 days alone. T-Series is now lagging behind at only around 74,500,000.
Fellow YouTuber MrBeast attempted to help out PewDiePie by running a citywide advertising campaign inviting people to subscribe to him, to prevent T-Series taking the top spot. Another YouTuber, Justin Roberts, paid $1m for a billboard in New York.
T-Series reportedly gains around 150,000 subscribers per day on good days and with India’s population and internet presence, PewDiePie will undoubtedly be beaten by nemesis soon - however will remain as YouTube’s largest individual creator when it happens.
December 1: According to SocialBlade.com, PewDiePie is set to be dethroned from the top spot on December 7th based on the current subscriber gain, however the the stats tracking website has been wrong about the situation in the past, and with celebrities now backing PewDiePie, can he hang on for a little longer?
We'll keep you updated.