The most subscribed YouTuber, Felix 'PewDiePie' Kjellberg, continues to battle for the title of number one as Indian record label T-Series attempts to dethrone him.
PewDiePie has had the privilege of being the number one YouTuber for a number of years, but T-Series came out of nowhere to threaten his place on top, although he has claimed that he doesn't "really care": "I genuinely don’t. I think that if YouTube does shift in a way that’s more corporate… something else will take its place."
However, he has certainly made the most of the fan interest in the situation,creating multiple videos on the topic and even releasing a diss track, oddly called 'bitch lasagna', to roast the Indian company.
PewDiePie has questioned the legitimacy of T-Series subscriber count, as rumors suggested that every new YouTube account made in India was automatically subscribed to the channel. This was later disproved. During the battle for number one there has been plenty of drama, and we'll update this article with more information as it progresses.
Despite the onslaught, PewDiePie continues to hit new milestones, despite doubting that he would ever be the first to hit a milestone again after crossing 67 million back in October.
Update, January 18: T-Series has now crossed the 81,000,000 subscriber milestone, the slender gap between the two channels continues to get smaller, with PewDiePie now just 200,000 ahead of the Indian channel, with the margin shrinking rapidly.
Update, January 20: The gap between PewDiePie and T-Series is now less than 100,000 subscribers, as the Indian company is bound to take over the Swede soon.
Update, January 23: PewDiePie has got a sudden surge of subscribers, and officially becomes the first YouTuber to break 82 million subs. The gap is still close, but he now leads T-Series by over 250,000 subscribers.
Fellow YouTuber MrBeast attempted to help out PewDiePie by running a citywide advertising campaign inviting people to subscribe to him, to prevent T-Series taking the top spot. Another YouTuber, Justin Roberts, paid $1m for a billboard in New York.
T-Series has managed to come dangerously close to overtaking PewDiePie on multiple occasions, but each time, he has come out on top to keep his seat on the throne. Who will make it the first to 100 million?