Top YouTuber Felix 'PewDiePie' Kjellberg has pleaded with his viewers to give him more ideas on how to fend off T-Series, as it looks even more likely that he'll soon lose his crown.
The Indian production company, who has long been locked into a subscriber battle with PewDiePie, had narrowed the subscriber margin and were just 9,846 away him at the time he posted his most recent video.
Now, though, the established king of content creation seems to be struggling to come up with ideas to stay ahead - or at least that's what he wants us to think.
The Swede uploaded a new video to his YouTube channel, which has over 86 million subs at the time of writing, where he discusses how Tik Tok has "finally gone too far."
Interestingly, towards the end of the video, PewDiePie seemed to doubt himself as T-Series chase shows no signs of slowing down. "How far away is T-Series?" he asked before the figure "9,846" flashed up on-screen.
(For mobile readers, the discussion starts around the 11 minute mark in the video below)
"Should I not think of anything better at this point? What am I supposed to do? Give me ideas. I need help. Help me," he pleaded.
Despite his apparent unrest, though, live subscriber counts for the two channels show that PewDiePie is still ahead by a good margin - around 20,000 at the time of writing. The spike is expected with the release of a new video and could very well plummet as the day draws on.
Will Pewds be able to keep up with T-Series or is he on the brink of losing his lead?