NYC subway workers caught partying & watching Tfue in secret "man cave" - Dexerto
Entertainment

NYC subway workers caught partying & watching Tfue in secret “man cave”

Published: 25/Sep/2020 1:40

by Theo Salaun

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A trio of New York City’s MTA subway workers have been suspended without pay after investigators discovered a secret “man cave” that they used to kick back, drink beers, and watch Tfue’s Twitch stream.

New York City’s subterranean transit system is filled with a variety of storage rooms and facilities, particularly at the iconic Grand Central Terminal, which is home to both MTA subways and Metro North trains. At one such room, a former locksmith shop below Track 114, the MTA’s Inspector General, Carolyn Pokorny, discovered a hidden “man cave.”

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Following some failed investigations into the incognito lounge within the past couple years, it was finally opened up in September 2020 and investigators discovered a full suite befitting a gamer’s relaxation zone. 

Not only did they find a visibly used couch, but also a carefully hidden futon, refrigerator (fit with an opened 24 oz. can of beer), microwave, and a wall-mounted TV hilariously left on Turner ‘Tfue’ Tenney’s Twitch stream.  

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As the NY Post’s David Meyer reports, Pokorny was a blend of surprised and impressed with the workers’ secret lair: “Many a New Yorker has fantasized about kicking back with a cold beer in a prime piece of Manhattan real estate — especially one this close to good transportation. Few would have the chutzpah to commandeer a secret room beneath Grand Central Terminal.”

But the few that did turned out to be a trio of Metro North employees (a wireman, carpenter foreman, and electrical foreman). Unsurprisingly, given their professions, the three had crafted custom wooden cabinets to half-heartedly conceal their makeshift furniture and had even set up a mobile hotspot to enable their kick-back entertainment.

mta man cave wifi
MTA
The Wi-Fi set up in the MTA man cave.

The locksmith room was converted into a storage room by the MTA, but five years after the electrical foreman last worked with the locksmiths, it appears he and a couple fellow employees decided the room was better suited to relaxation. While certainly understandable in one of the world’s busiest transit hubs, the Post reports that they also admitted to hanging out there while receiving overtime pay.

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Tfue has over nine million Twitch followers, according to third-party metrics website, TwitchTracker. Now, one just has to wonder how many more of his followers are watching the stream from unauthorized, subterranean man caves.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

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Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

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He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

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“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

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However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

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The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

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Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.