Noah Beck apologizes after backlash for huge TikTok meet-up - Dexerto

Noah Beck apologizes after backlash for huge TikTok meet-up

Published: 27/Aug/2020 16:27

by Georgina Smith


TikTok star Noah Beck has apologized after being criticized for visiting a family friend’s dance studio to meet with the kids who attend it, despite health regulations.

The Sway House’s Noah Beck is an influencer with over 12 million followers on his TikTok account alone, known for his dance and comedy content. He was recently involved in Bryce Hall’s 21st birthday party controversy that saw over 100 guests in close proximity to each other at the Sway House.

Influencers such as Tyler Oakley and Elijah Daniel called them out publicly for their behavior, and eventually, the mayor of LA shut off the utilities at Bryce and Noah’s shared property in the Hollywood Hills.

Noah then came under fire again on August 26, when he uploaded a TikTok that showed him visiting a studio, and dancing with a large group of children of various ages in close proximity to each other.

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He wrote in the comments “for everyone worried, we checked everyone’s temperature at the door and mandated hand sanitizer to everyone.” However, he still received backlash for the further disruption of recent regulations, and on August 27 deleted the first video and uploaded an apology.

“Addressing the vid I took down. I wanted to do something for a family friend’s company,” he said. “I apologize for the lack of precautions in play.”

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He continued his explanation in the comments. “It was an honest mistake and I’d like to genuinely apologize to anyone who has had to deal with losses or illness…

“I’m fully aware of my actions and the possibility of putting others in danger. It was just meant to be a kind gesture to the kids and the studio.”

Due to the huge publicity that Bryce Hall’s regulation-breaking party received, TikTok influencers are being kept a close eye on. In particular Bryce, Noah, and third housemate Blake Gray are under the magnifying glass after their punishment directly from the LA mayor.


Travis Scott and PlayStation tease new PS5 “Cactus Jack” Nike Dunks

Published: 23/Oct/2020 20:53

by Theo Salaun


Travis Scott has revealed a new “TS5” teaser with PlayStation, which features a brief glimpse showcasing what appears to be a PS5 and Cactus Jack collaboration on a pair of Nike Dunk lows.

The 2020 king of collaborations, Scott, continues to up the ante. This time, he and Sony partnered to put together a teaser video, which is an obvious ode to the infamous Maxell “Blown Away Guy” advertisements from 1980.

In the social media commercial, Sony’s PlayStation headquarters are shown, followed by a few different employees who represent different aspects of the new console’s development (platform, design, and engineering). Afterward, Scott sits down, powers on a PS5, and is literally blown away.

Each employee is rocking some of Scott’s Cactus Jack merchandise, including one wearing a pair of his iconic Jordan 1 lows and one wearing a similar design, but on a pair of Nike Dunk lows. In the corner, a PS logo can be noticed by the sneaker’s heel.

It’s a short and sweet video, starting with some foreshadowing and teasing of the collaboration before finishing with a direct promotion for the PS5. An employee is seen wearing the PS5 Cactus Jack Dunks and then later, Scott himself appears to be wearing them as he kicks back and turns on the console.

In what might be obvious to those who have a keen eye for historic marketing content, the ending Scott portion of the clip is nearly a direct recreation of Maxell’s original ads from a couple decades ago. Those ads featured someone turning on one of the brand’s cassette tapes and experiencing the media quite physically. 

Similarly, Scott’s clothing, hair, and surrounding furniture are simultaneously hit with an unrelenting gust as soon as he powers on the PS5.

With the announcement from Sony that Scott has been enlisted as a “strategic creative partner,” it’s unclear exactly what the extent of this collaboration could mean. At the very least, fans can expect the two to work together on more projects.

One such project could be a pair of Cactus Jack sneakers, which would mean a three-way collab between Nike, Sony, and Scott’s own personal brand.

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The outside of the Cactus Jack x PlayStation Nike Dunks.

Scott’s sneaker collaborations typically sell out very quickly and then dominate the resale market, where resellers net huge profits just by lucking out and being among the first to invest in his reworked designs.

This sneaker follows the original Jordan 1 design, with an inverted swoosh logo on the outside, but in a contrasting colorway. Similarly, it seems to feature a PS5 logo at the heel (as other Nike and PlayStation collaborations have). It’s unknown whether these will be made available to the public or if they will be a “friends and family” symbolic release.