The battle between Bollywood label T-Series and YouTube king Felix ‘PewDiePie’ Kjellberg is essentially over - but that isn’t stopping some internet personalities from roasting the label for their legal response to the subscriber war.
Massively popular Twitch streamer and Fortnite player Tyler ‘Ninja’ Blevins spoke out on the matter in DMs to Drama Alert’s Daniel ‘KEEMSTAR’ Keem, appearing to take shots at T-Series for their court order against PewDiePie.
“Only issue with that, CHIEF, is that PewDiePie created content to mess around and have fun,” Ninja wrote. “T-Series took full legal action LOL.”
Ninja’s comments come just a day after T-Series CEO Bhushan Kumar called out PewDiePie for losing their battle, claiming that they’d decided to fight back against PewDiePie’s “sarcastic comments” with their own social media campaign.
“We were never in this tussle to become number one or two with anyone,” Kumar said of their war. “But all along there were these sarcastic comments from PewDiePie. And that’s how we decided to respond to the comments. I launched the #BharatWinsYouTube campaign, seeking more subscriptions from Indians.”
Of course, that wasn’t the end of their war against Kjellberg, by far; the label even sought out an alleged court order to counter the YouTuber’s diss tracks, in hopes of deleting the videos from YouTube altogether.
Since then, PewDiePie’s ‘Bitch Lasagna’ and ‘Congratulations’ songs have been blocked in India - but Kjellberg isn’t making any moves to restore the tracks.
Kjellberg called for an end to the widely popular ‘Subscribe to PewDiePie’ movement in a somber video on April 28, stating that the meme had become a negative slogan associated with hateful acts, such as the Mosque shootings in Christchurch, New Zealand.
With this tragedy in mind, PewDiePie brought a halt to his war with T-Series, and admitted that he would leave the videos blocked in India out of respect for how matters have gone “too far” with the meme.
“...This was all made to be fun,” PewDiePie said of the meme. “It’s clearly not fun anymore. It’s clearly gone too far.”
T-Series has since surpassed PewDiePie by nearly two million subscribers and counting, thanks to India’s new surge of affordable Wi-Fi across the country.