Ninja explains what Mixer needs from him in order to succeed - Dexerto
Entertainment

Ninja explains what Mixer needs from him in order to succeed

Published: 18/Aug/2019 17:51 Updated: 18/Aug/2019 23:23

by Brent Koepp

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Fresh off his two-day break, former Twitch star Tyler ‘Ninja’ Blevins took time to address his audience, where he outlined his future strategy for Mixer and what the streaming platform needs from him to succeed.

Ninja turned the streaming world upside down after leaving Twitch exclusively to join its competitor Mixer on August 1. The deal left fans wondering what the future direction for his new channel would be on the platform.

After taking a short break to spend time with family, Ninja returned to Mixer this Sunday August 18. Early on in the stream, the Fortnite star opened up to his audience to discuss business, and explain what the streaming platform needs from him to succeed. 

Ninja is staying on brand

The Fortnite streamer reaffirmed that the most popular game for him right now is still the popular battle royale. “Right now the hot game right now for me, and it’s been for the last year and a half to two years, is Fortnite,” he said.

Ninja explained how it wouldn’t make sense to mix up the games he plays so soon after moving to a new platform. 

“Let’s look at it from a smart business standpoint.  I switch over to a new stream, a new platform, I’m on Mixer now, the last thing I want to do early on right during my switch is start mixing up what I play and play other games other than Fortnite.”

Ninja / MixerNinja explained the importance of staying on brand after transitioning to a new platform.

The American streamer explained how playing games outside the battle royale genre would be too drastic of a change to his brand, and that his goal is bring over as many of his Twitch followers as he can.

“I want to bring over as many people as possible to Mixer, you know what I mean? Let’s say first weekend I’m playing, games that aren’t even battle royales. I’m playing Final Fantasy, and all these other games. It’s like okay. Ninja switches platform, and now he’s going to play what he wants? So he doesn’t play Fortnite anymore?”

He told his audience that he wants Mixer to succeed, and that in order to do that, he has to stay on brand at least during his beginning transition to the new streaming platform. “I want Mixer to succeed, tenfold. I’m going to be bringing as much as my Fortnite audience and my fans over as possible. I’m going to play Fortnite for a while,” Ninja said.

Epic GamesNinja is sticking to Fortnite… for now.

The Fortnite star clarified that he plans to play other games within the genre so that it’s not just Fortnite, but to not expect him to be playing other genres anytime soon. 

“Obviously I will play other battle royales. I’ll play PUBG a little bit. I’m gonna dabble in other games like that. But don’t expect me… I’m not going to be dabbling in other games for awhile.”

Fans who want to see Ninja stream other content shouldn’t worry too much, as the Mixer star said that he eventually wants to open up his channel to other games and genres. “I want to, but right now my wants are not as important as the needs and the reality.”

Ninja’s Mixer move has been very successful so far, and he currently has over 1.7 million subs as of the writing of this article. 

Entertainment

TikTok dominates Forbes 30 under 30 list: Addison Rae, D’Amelio’s, more

Published: 1/Dec/2020 15:56

by Connor Bennett

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A handful of TikTok stars including Charli and Dixie D’Amelio, as well as Addison Rae and Loren Gray have been named in Forbes’ 2021 edition of the social media 30 under 30.

With TikTok blowing up similarly to Vine, plenty of creators have become stars – taking their TikTok following and doing something else, be it starting a YouTube channel or launching a music career. 

However, some have become household names, creating their own brands and linking up with hugely successful companies for collaborations – see Charli D’Amelio dominating in the advertising space and creating their own products with Sabra and Dunkin’ Donuts respectively. 

Each year, success like this is recognized by Forbes and their 30 Under 30 list, which highlights rising stars in a long line of spaces – and it should come as no surprise that a number of TikTok stars have made the cut this year. 

dixie and charli damelio on Instagram
Instagram: dixiedamelio
Charli and Dixie have seen unrivalled success on TikTok.

TikTokers on Forbes’ 2021 30 Under 30 list

The American business magazine released their 2021 list for the 30 Under 30 on December 1, with the D’Amelio sisters – Charli and Dixie – making up one of the seven spots claimed by TikTokers. 

Both Addison Rae and Loren Gray also made the cut, which should come as no surprise saying as they’re both still inside the top five most-followed TikTok accounts. 

Additionally, Avanni Greg, Spencer Polanco, Michael Le & Michael Uy, and Jalaiah Harmon – the originator of the Renegade dance – also make the cut. Though, the latter is named as a ‘dancer’ despite her following on the app.

Forbes 30 under 30 social media list for 2021
Screenshot via Forbes
TikTokers made up nearly a quarter of this years list.

David Dobrik is also listed as a TikToker – which might cause a few fans to scratch their heads and question it – seeing as he had plenty of prior success on YouTuber. 

Either way, though, with nearly a quarter of the list being taken over by TikTok stars, it shows how far the app has come, and just how far some creators can go if they manage to build up a big enough following. 

It’ll be interesting to see if anyone else can replicate their success next year, or if these TikTokers are the main trendsetters.