Nate Hill slams Addison Rae and refuses to apologize for diss track - Dexerto
Entertainment

Nate Hill slams Addison Rae and refuses to apologize for diss track

Published: 7/Apr/2020 16:42 Updated: 7/Apr/2020 16:55

by Jacob Hale

Share


After facing a barrage of backlash for posting a video of a song, in which he said “there are better girls than Addison Rae” and he “sees hotter girls every day,” FaZe Clan streamer Nate Hill has explained why he won’t apologize for the diss track.

Immediately after posting the TikTok video to Twitter, Hill was inundated with a variety of responses, but the resounding response was that the now-deleted tweet – which you can view in our initial coverage – was simply out of line.

Advertisement

After Rae herself explained why videos such as these can be hurtful, and a multitude of personalities called him out for it, Hill deleted the tweet, but in a stream later that day he explained why he doesn’t need to apologize for it.

Instagram: addisoneasterling
Addison has become an online sensation thanks to her TikTok content – but it doesn’t look like Nate Hill is a fan.

After a viewer asked whether he’s going to apologize, Nate simply said “No, I don’t think I owe an apology. I didn’t insult her.” He went on to say: “I don’t think you guys understand. I didn’t insult her body or her looks. You can take the words whatever way you want to do them and mix it however you want to do it.”

Advertisement

The overall message Nate was trying to get across was that he doesn’t owe Rae an apology because he doesn’t think he did anything wrong, and that it wasn’t intended to insult or hurt the TikTok star in any way.

Elsewhere in the stream, the track was a huge topic throughout, with many of his viewers sitting on either side of the fence in regards to how they feel about it.

One viewer also asked whether he would be deleting the track, but he confirmed he wouldn’t because he’s “proud of it.” The Fortnite star also reiterated that he’s not hating on her, but that she’s “selling garbage to children” and that he “doesn’t like the example it sets for little girls.”

Advertisement

While many in the streaming world have expressed their dismay at Nate’s track, he doesn’t appear to believe he’s in the wrong and is sticking by his guns, proud of the work he put into the track.

Although Rae spoke briefly on the topic immediately after the fact, she’s not requested an apology and it’s unclear yet whether she will speak openly on it again, but she was clearly disappointed that it happened in the first place, and Nate might think twice before uploading anything similar.

Business

Twitch staff accused of tricking streamer into promoting brands

Published: 7/Oct/2020 21:28 Updated: 7/Oct/2020 21:34

by Alan Bernal

Share


Twitch streamers are speaking out against the broadcasting platform for attempting to promote brands within individual chats. Content creators are slamming the practice, especially since they have no control of removing the adverts from their channel.

One longtime YouTuber and Twitch streamer who goes by ‘The Black Hokage’ noticed a staffer had dropped a message in his Chat. The purpose of the text, sent by ‘newcryka,’ was to have the streamer acknowledge the listed brand with 400 Bits attached to the post.

Advertisement

He immediately took issue with the move: “Yo, are you promoting something?… You got a Twitch staff symbol next to your name, are you promoting sh*t in my Chat?”

After posting the interaction on Twitter, more streamers slammed the apparent unsolicited advertisement from the streaming platform.

Advertisement

“Creators beware! Twitch staff is now going around donating spare change in an attempt to trick you into shouting out brands without proper compensation. Don’t fall for it,” The Black Hokage said.

Twitch partner and viral streamer ‘negaoryx’ responded: “Which is great, because we can’t moderate anything said by Twitch staff in chat, so we can’t even purge it… great…”

There is a function that lets people ‘/Clear’ their channels messaging log, which lets “broadcasters and chat moderators to completely wipe the previous chat history.” This feature doesn’t apply to messages from Twitch staff accounts.

Advertisement

However the means, content creators and the wider Twitch community got an indication that the streaming platform could experience more intrusive marketing campaigns.

Some believe that The Black Hokage’s clip could have been a Twitch advertisement staff member testing out a new form of social engagement tactics meant for branding – and the thought isn’t unfounded.

In early August, an outside company released how its latest marketing scheme made use of Twitch’s donation alerts to get a branded sound bite played on a streamer’s channel. Their video showed multiple instances of a Twitch account surprising streamers by donating $5 to get a brand’s name and current offerings played on their page.

Advertisement

The idea was immediately chastised for its way of engaging in promotion and sponsorship for a company without consulting or locking a paid deal with the individual streamer. However, despite inevitable backlash, advertisers are still trying out new methods of outreach.

The Amazon-owned streaming site has been incorporating more ways to engage audiences with branding promotions and advertisements.

Advertisement
Twitch
Amazon solutions for ads have directly integrated Twitch channels and streamers in the past.

“Twitch video and display media, as well as new Twitch audiences, are now available for inclusion in Amazon Advertising campaigns, and Amazon audiences are available for inclusion in Twitch campaigns,” Amazon wrote. “We’re delighted to share that we are combining Twitch’s hard-to-reach and highly engaged audiences with Amazon Advertising’s integrated full-funnel advertising offering.

Days after Amazon announced it had added Twitch to its Amazon Advertising portfolio, the streaming site announced it was testing out mid-roll ads for channels. This too was vehemently criticized by everyone from Twitch streamers to viewers, and the idea was later abandoned.

Twitch
Twitch has been experimenting with new ad campaigns that have drawn ire from viewers and streamers.

A feature that hasn’t gone back to the drawing board has been the picture-in-picture mode for ads that minimizes and mutes the main stream while playing a fullscreened promotion. This too was received with angst from viewers.

Twitch’s latest attempt at finding a more engaging way to introduce ads to its reported 17.5 million daily users has, again, created ire from its partnered content creators.

As Amazon and Twitch continue to create advertising solutions for its highly-valuable and impressionable audiences, the platform’s streamers will be on the lookout for more marketing tactics that look to benefit off of their communities.