MrBeast takes aim at YouTube over demonetization practices

Alan Bernal

Since YouTube has been making a greater push to clean up ad-friendly content, videos from big-name broadcasters have been getting caught in the crossfire of the video purge, and some of them are not happy.

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YouTube has been under fire for consecutive decisions involving their initiative to use technology in order to make sweeping runs across their platform purging subscriber-bots to flagging videos for inappropriate content.

This time popular YouTuber MrBeast had a recent submission flagged and subsequently demonetized, which was met with furious contempt from the longtime online personality.

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MrBeast used Twitter to voice his scorn and seek out answers as to why his latest video “How I Gave Away $1,000,000” was demonetized a day after uploading.

“This is literally my favorite video and now it won’t get promoted. I’m fucking furious, please make it green,” MrBeast said.

The video was the culmination of generous moments the YouTuber had made totaling an outrageous amount of money.

But due to YouTube’s demonetizing sweeps, the submission was flagged thus receiving no promotion from the site and underperforming MrBeast’s expectations.

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YouTube replied to his inquiry suggesting to appeal the case, citing their system’s ability to make mistakes but improving on them with every clarification made.

“If you haven’t already, please appeal. The system can make mistakes but it learns/improves with each manual review. Our expert will definitely take a look and get back to you via email. Thanks,” the company said.

The changes to the video-hosting platform have drawn ire from many, but YouTube looks to stay on course as it continues its push to clean up the submissions on its site.

About The Author

Alan is a former staff writer for Dexerto based in Southern California who covered esports, internet culture, and the broader games/streaming industry. He is a CSUF Alum with a B.A. in Journalism. He's reported on sports medicine, emerging technology, and local community issues. Got a tip or want to talk?