Esports and entertainment giant FaZe Clan boasts a star-studded cast of content creators and pro gamers - but its celebrity ranks just got a major addition, thanks to the efforts of American rapper Offset.
On August 15, FaZe Clan added award-winning rapper Offset of rap group “Migos” to its ever-growing family as an investor, henceforth known in the organization as “FaZe Offset.”
According to a press release from FaZe, both Offset and FaZe Clan will work together to form a “mutually beneficial” partnership to grow the marriage of competitive gaming and mainstream entertainment.
“I love gaming, and esports is the future,” Offset said of their partnership. “These two facts make it only right that I be a part of the biggest esports organization with some of the best players in the world.”
“FaZe Clan is redefining what it means to be an iconic entertainment brand and working with a visionary like Offset is another step towards the future,” FaZe CEO Lee Trink commented. “We not only dominate in competitive gaming we are setting new trends across content, merchandise, brand partnerships, and beyond.”
Offset wouldn’t be the first celebrity to take an interest in FaZe Clan, either: rapper Lil Yachty similarly joined forces with the org in December 2019 during the “Rolling Loud” music festival, bringing FaZe’s biggest faces onstage with him to announce the move.
Under the FaZe banner as “FaZe Boat,” Lil Yachty referred to the players as his “brothers,” officially partnering with the esports giant after expressing an interest in the group back in 2017.
The NFL’s JuJu Smith-Schuster is also affiliated with FaZe, making Offset the third high-profile celebrity member to invest in the ever-growing organization.
Offset’s merger with FaZe also follows Canadian rapper Drake’s investment in esports group 100 Thieves in October 2018, marking a major move for Matthew “Nadeshot” Haag’s very own competitive gaming team.
With so many top personalities in the rap industry toeing into the esports pool, there’s no telling what’s next for the scene.