The much anticipated boxing fight between KSI and Logan Paul, as well as ComedyGamer vs Jake Paul is set to be streamed on YouTube - but it will cost $8 (£6) to watch, using a Pay-Per-View (PPV) model.
The first ever YouTube boxing fight, between KSI and Joe Weller was live streamed on YouTube for free, and peaked at well over one million concurrent viewers, and it was expected to smash that figure this time around.
However, if they want to do so they will need to hope fans are willing to cough up the cash to get access to the official streams, which will be broadcast on the fighters' respective channels.
Between them the four YouTubers have over 70 million subscribers across their channels, but the majority of their content is completely free to watch, so it will be a test if they can convince viewers to pay for this event.
The main issue this causes is it increased the likelihood of 'illegal' streams, where users will rebroadcast the stream on other hosting sites, stealing away viewers and revenue from the official channels.
Despite the event being hyped up as the biggest event in YouTube history, having the content behind a paywall will certainly put some viewers off, either prompting them to watch an unofficial stream, or not watch at all.
KSI first broke the news that it would be PPV by tweeting a link to the official stream following the UK press conference on July 18th. The link requires payment to access the video, with the message 'This live event is available pay-per-view.'
For those of you saying it's too far etc, you can watch the livestream here https://t.co/IC75KtKoet
— KSI (@KSIOlajidebt) July 18, 2018
In addition to the livestream for the event, fans can also attend in person at the Manchester Arena, with tickets starting at around £30, and going all the way up to over £500 ($650) for the VIP package.
Fans quickly noticed that they would also have to pay to watch even from the comfort of their own home, and many were less than happy about the paywall.
I’m not paying $8.00 to watch it
— AlexOrmond (@alex_ormond_) July 18, 2018
i would but not for that price
— The breadm4n (@TBreadm4n) July 18, 2018
You are not gonna get 5 mil live viewers if you have to pay
— verif eye me (@VERIF_eye_ME) July 18, 2018
Some fans have already stated their intention to watch via unofficial streams, and some even suggested they themselves would re-stream the fight.
i'll re-stream for FREE!! dont pay for PPV, these two just want money
— d (@L23) July 18, 2018
i’ll stream it illegally
— Kim (@kimjongmemes) July 18, 2018