Entertainment

KSI's suicide awareness ad revenue claimed by Logan Paul's network

by Alan Bernal
KSI YouTube / Logan Paul YouTube

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Popular YouTube Logan Paul has come under fire for action taken against Olajide ‘KSI’ Olatunji’s latest video centered around his beef with brother Oladeji ‘Deji’ Olatunji, which could have a massive impact on the charities the content was supposed to support.

When a YouTuber’s content has been claimed, ramifications could include anything from advertisement revenues taking a hit to the video being removed in its entirety.

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While there is a way to lift the claim, it usually takes a while before all can get sorted but even then the claimed video is losing out on all of the initial traffic it could have capitalized on as it debuted. KSI is currently experiencing these effects on his latest video after a surprise copyright claim from none other than Logan Paul.

KSI Twitter
KSI Twitter

KSI's response after seeing the dispute on his video.

Why would Logan Paul’s camp claim KSI’s video?

In his emotional June 3 response to his brother Deji’s claims, KSI used brief clips of Paul’s Impaulsive Podcast segment in which Deji had appeared on the show. This apparently led to a claim being put on the video by Logan Paul, which caught many by surprise.

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It seems like the claim was automatically done by YouTube's system, but it doesn’t look like Paul was at all apologetic about the claim.

Logan Paul Twitter
Logan Paul Twitter

Logan Paul's initial response to KSI's video being claimed.

KSI used the footage to show how Deji had gone onto the show even after explicitly requesting for the younger brother to avoid an appearance alongside Paul, who KSI has little love for.

Putting squabbles between Paul and KSI aside, fans on social media sites were vehemently against Paul’s actions, sparking immediate ire.

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Logan Paul Twitter
Logan Paul Twitter

Paul's response to the YouTube claim left fans incensed.

After being made aware of what the claim was actually hurting, Paul took back some of his words.

Logan Paul Twitter
Logan Paul Twitter

Paul admitted that some of the portions of his previous tweet was misguided.

Why is Paul’s copyright claim getting fans heated?

KSI’s “Ending it all” video was in regards to the mounds of drama piling up with his brother. But with the swarm of negative feelings stirring, he decided to keep the video monetized yet pledged it all to charities for suicide prevention.

“Personally I don’t think content like this should be monetized,” KSI said. “However, I’m going to be putting ads across this video and putting all the money made from this video and giving it to various suicide prevention charities.”

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(Timestamp at 0:36 for mobile viewers)

https://www.youtube.com/watch?v=i4yzfxZDFbk

It came as a shock when he saw a dispute against his video, afterwards saying in a tweet: “If you don't see ads, it's because it's being claimed by Logan Paul's network.”

Since releasing his response, the video has garnered about half a million views but it doesn’t seem like it will be raking in ad support for the initial launch.


If you are looking for someone to talk to, you can call the United States’ National Suicide Prevention Lifeline: 1-800-273-8255, or text HELP to 741741.

If you are from outside the United States, you can use the below numbers:

UK (Samaritans): 116 123

Australia: 131114

France: 0145394000

Germany: 08001810771

Italy: 800860022

Spain: 914590050