Olajide “KSI” Olatunji is more than a mere YouTuber: the internet star has begun his professional boxing career with a victory and even stepped into the music industry, with his latest song making a major splash.
KSI dropped his song “Down Like That” just days before his infamous boxing rematch with fellow YouTuber Logan Paul, which featured such names as Rick Ross, Lil Baby, and S-X.
While KSI has released a number of songs before, this marks his first track with features from a slew of top hip-hop artists - and its success isn't going unnoticed, gaining over 11 million views on YouTube and even hitting the Top 10 on UK music charts.
On November 29, KSI’s “Down Like That” reached #10 on the UK Charts and even hit #1 on the region’s iTunes Charts, prompting a heartwarming celebration from the YouTuber-turned-rapper concerning his musical success.
“This just shows how powerful the YouTube community is, man,” KSI said of the development. “I love this community so much. ...I TRULY know how powerful this community is, it’s just all about letting the world/mainstream know.”
FAM. This just shows how powerful the youtube community is man. I love this community so much. Seen all the posts & tweets supporting the song & I can’t thank you all enough. I TRULY know how powerful this community is, it’s just all about letting the world/mainstream know 🙌🏿🙌🏿 pic.twitter.com/3kC2kT7TQD
— KSI (@KSI) November 28, 2019
That’s not all: KSI went on to publish an Instagram video on the subject, where he revealed even bigger aspirations for his music career by hoping to hit #1 on the official UK Charts, rather than tenth place.
“From the beginning, man, I knew! I knew how f***ing nuts we are!” KSI exclaimed. “And now your boy is number one! Oh man, this s**t’s too mad, man. Thanks to everyone who’s supporting. ...Let’s aim for number one on the official charts! We might as f***ing well!”
(Video courtesy of @thebreadbatch on Instagram)
It seems that KSI has had a highly successful fall season, considering his boxing win and the subsequent boom of his latest track, which received a music video two weeks after its release that is chock full of special effects.
With both Jake and Logan Paul inching toward careers in professional fighting and KSI making a splash in the music biz, it seems that some of YouTube’s biggest faces are turning aside to focus on bigger prospects.