The beef between the Olatunji brothers has been ongoing for a few years - as the pair regularly settle their issues before something else surfaces that causes another split.
That all came to a head on May 25 as Deji released his emotional ‘bye’ video which accused his brother of years of mental and physical abuse.
In the near hour-long upload, Deji documented his thoughts on his brother, explaining that he was finally cutting ties after years of alleged abuse. That has, of course, had a backlash on KSI’s fan support - especially when it comes to his YouTube subscriber count.
Since the release of Deji’s video, both of KSI’s YouTube channels have taken a hit in terms of subscribers.
According to SocialBlade, his main KSI channel has lost over 26,000 subs, while the KSIOlajidebtHD account has seen close to 15,000 subscribers walk away, in only 24 hours after Deji's video.
While it may not be enough to signal the end of his YouTube career, it’s clear that some fans have taken Deji’s video to heart and called time on their support of KSI.
The losses have, also, only come in the wake of the upload considering - in the days leading up to the video - both of the channels had been gaining subs.
However, it hasn’t had any real negative effect on his other social media followings. According to SocialBlade, his Twitter hasn’t seen the loss of any followers. On the other hand, KSI’s Instagram account lost over 500 followers after the upload but has since gained them back.
KSI hasn't, yet, used YouTube to respond to his brother's upload - instead, opting to tweet about his lack of interest in losing the subscribers.
Oh noooooo, I’m losing subs. Lemme try and find a fuck to give :joyful::joyful::joyful:. I’ve been doing this YouTube thing for too long to care about shit like that. Subs don’t even matter anymore these days. The kid only talks to me publicly for self gain. So I just don’t care anymore :shrug::skin-tone-6:♂️
— KSI (@KSIOlajidebt) May 26, 2019
It remains to be seen just what damage will be done to KSI’s YouTube following as there may be more fallout to come from Deji’s video.
This article was last updated on Sunday, May 26 at 12:58 pm Eastern Time.