Drama Alert host Daniel ‘KEEMSTAR’ Keem is never one to shy away from sharing his opinion, even when it seemingly comes out of the blue.
It seems as though no one is truly safe from KEEMSTAR’s aim these days, as he’s taken shots at Twitch streamer Imane ‘Pokimane’ Anys and YouTube siblings Olajide ‘KSI’ Olatunji and Deji Olatunji in a 24-hour span.
Not content to let that be the extent of his callouts, however, KEEMSTAR also threw a bit of shade towards popular YouTuber Lilly Singh with a single Tweet on December 27.
After taking a prolonged break from YouTube to focus on her mental health, Singh is back in the full swing of things but KEEMSTAR doesn’t seem to be too keen on the direction of her content since her return.
Citing a “common issue” he’s seeing on YouTube of late, KEEMSTAR criticizes Singh for “trying [too] hard & becoming too plastic.”
@IISuperwomanII you are trying to hard & becoming too plastic. You would have got more views if you did 12 collabs with smaller YouTubers. I just gave similar advice to someone in our space that’s going mainstream. It’s a common issue we have.
— KEEM :popcorn: (@KEEMSTAR) December 27, 2018
KEEMSTAR’s latest criticism of Singh looks to be centered around the Holiday video series she’s in the midst of making for her YouTube channel.
Each day, she’s been teaming up with different celebrities such as Rita Ora, John Cena, Terry Crews, and Alicia Keys to make different comedic Christmas videos.
It seems that KEEMSTAR feels as though the videos would have done better if they were collabs with other YouTubers rather than celebrities.
At the time of writing, just two of the 10 videos posted has received over one million views.
This isn’t the first time that KEEMSTAR has taken aim at Singh, either, as he previously called her out for sparking controversy around a series of Tweets about there being no women on Forbe’s list of highest-earning creators.
Singh has yet to respond to KEEMSTAR’s statements and given their track record, it’s unlikely that she’ll ever issue a response of any kind.