Popular YouTuber and makeup mogul James Charles has dealt with controversy before, as evidenced by his quick response to angry fans complaining about his advertisements.
A Twitter user by the name of Sophia Marchetti lashed out at Charles in a Tweet on March 19, where they noted that the YouTuber had placed six ads within a 24-minute-long video.
“JAMES. SISTER. SIX ADS IN A 24 min video PLEASE. STOP,” Marchetti wrote. “...girl, I know you gotta make that money but maybe 2-3 for 24 mins idk, I’m tired of ads being the new transition.”
JAMES. SISTER. SIX ADS IN A 24 min video PLEASE. STOP. girl I know you gotta make that money but maybe 2-3 for 24 mins idk, I’m tired of ads being the new transition 🙄🤦🏽♀️ @jamescharles you have so many sister subs that I feel you out of most don’t need that many ads #sistersad— Sophia Marchetti (@sophiamarchetti) March 19, 2019
Charles was quick to clap back at the angry fan, quote Tweeting the post with a savage statement.
“6 ads on a 30 minute YouTube video equals roughly 4 minutes of ads..., but a 30 minute TV show has 8 minutes of non-skippable ads and no one questions it,” Charles replied. “Please stop complaining when YouTubers recognize their worth.”
6 ads on a 30 minute YouTube video equals roughly 4 minutes of ads (which you can usually skip!, and which YouTube takes a HUGE % of), but a 30 minute TV show has 8 minutes of non-skippable ads and no one questions it. Please stop complaining when YouTubers recognize their worth https://t.co/gNnw7o0AJ1— James Charles (@jamescharles) March 19, 2019
He wasn’t finished there; the YouTuber went on to further explain his stance on the matter, claiming that he would gladly appear greedy in the hopes that traditional media will recognize the value of the online space.
If you think I'm annoying ON camera about YouTube business & marketing, you should see me in some of the phone calls and meetings I have! 😬 I'm totally OK with looking greedy or obnoxious if it means that traditional media may finally start to understand the value— James Charles (@jamescharles) March 19, 2019
This isn’t the first time Charles has lashed out on Twitter in response to hate, either - the YouTuber likewise threatened legal action against content creator Jovan Hill, after Hill released a faked screenshot of Charles allegedly saying a racial slur.
Charles recently became YouTube’s most popular makeup channel, reaching a whopping 15 million subscribers on March 10.