Entertainment

James Charles addresses surgery rumors in new YouTube video

Published: 21/Feb/2020 22:00 Updated: 21/Feb/2020 23:04

by Virginia Glaze

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YouTube star and makeup mogul James Charles is one of the net’s most popular beauty gurus — but his stardom has stirred up some uncouth rumors regarding his body parts.

Aside from his skillful makeup looks, Charles is also known for his bold fashion sense, having made international headlines thanks to his daring look for Coachella 2019.

However, some critics have used his outfits as a means to spread invasive rumors about the star, as revealed during his TikTok reaction video on February 21.

James Charles, Instagram
James Charles is one of YouTube’s top beauty gurus, boasting over 16.7 million subscribers on the site.

In the video, Charles reacted to fans’ TikToks about him, one of which joked that he’d had his external genitalia removed by showing photos of the content creator wearing skin-tight biker shorts and other such clothing items.

Although he found the video funny, Charles took the opportunity to put a stop to the rumors once and for all, clarifying that he had not removed his genitals, as some have speculated online.

James Charles, Instagram
Some of James Charles’ more daring outfits have received some inappropriate jokes and speculation from critics.

“Speaking on this topic — especially in recent TikToks, where I have worn biker shorts — there is a rumor,” he began. “And that is that I no longer have my, umm… ‘sister schlong.’ I’m here to set the record straight: it is, in fact, still there.”

He went on to explain why some fans might have come to that conclusion, clarifying that certain pants — like biker shorts, for instance — can have a flattening effect on the body.

“I wear biker shorts, and sometimes, tight-fitting clothing,” he continued. “So therefore, it goes… tucked underneath. This is so uncomfortable to talk about! I wanna be done!”

(Topic begins at 12:26 for mobile readers)

This isn’t the first time the YouTuber has addressed speculation of getting certain surgeries or even being transgender: during a 2016 interview on The Ellen Show, Charles claimed that some members of his family mistook him for being transgender, which he clarified was not the case.

“Men in makeup, obviously, is a very new concept,” the star, who identifies as gay, explained. “It has not been widely accepted in the past.”

The Ellen Show / Ellentube
James Charles’ 2016 appearance on The Ellen Show saw him reveal that some members of his family mistook him for being transgender.

With great fame comes equally intense speculation, but thanks to his years in front of the camera, Charles knows how to put these rumors to bed — and even managed get a laugh out of the issue, too.

Entertainment

How does MrBeast make money? Behind the YouTube star’s viral philanthropy

Published: 20/Jan/2021 15:11

by Adam Fitch

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Jimmy Donaldson, better known as MrBeast, is sitting at 51.5m YouTube subscribers after uploading what can only be described as immensely charitable efforts — but how can he afford to give away hundreds of thousands of dollars on a regular basis?

It’s not every day that you see somebody routinely giving away over $100,000; nor is it a regular occurrence for a 22-year-old to buy five stores just to give away all of the contents. What is common, however, is that it’s MrBeast who’s leading the way in viral philanthropy through such stunts.

Whether it’s giving away a $100,000 diamond, making somebody the proud owner of an $800,000 island, or breaking into a house just to leave $50,000, he has made a name for himself by performing increasingly-crazy acts of kindness. This comes at a severe personal cost though, foregoing millions of dollars to become one of the most well-known faces online.

With this in mind, how does MrBeast afford all of these insane stunts? How does he even have any money left over to feed himself? He has a few revenue streams that all help him to not only sustain himself but also his unwavering growth on the internet, and here we take a look at each of them.

MrBeast at Burger Restaurant
MrBeast
MrBeast launched his own burger chain late in 2020.

How does MrBeast make money?

Viral content

MrBeast has to earn a lot of money to sustain his videos, and his main channel is a loss leader in order to attract new viewers — it’s effectively a marketing spend. He’s set up other revenue streams to allow for this to happen, with one ultimate goal in mind that we’ll get into later in the article.

As with any YouTuber that is part of the platform’s partner programme, the most blatant source of income for MrBeast is through AdSense. Display, overlay, and video advertisements are displayed on his content and he gets a cut. This is determined by the number of views a video garners and the CPM rate, the latter of which is where YouTube determine how much money he receives per thousand views. He earns a percentage of the income Google’s video platform makes from these advertisements.

Another common method of earning money from YouTube videos are brand deals. Companies big and small flock to relevant content to advertise themselves but if they want maximum impact then MrBeast is the target, almost always receiving over 30m viewers on a video. His style of content is designed to attract eyeballs and, in a climate where attention is everything, he’s the gold standard.

A genius aspect of his approach to content is that more brands want to work with him as he continues to grow, and he can charge increasing amounts for a spot in a video. Brands pay the larger figure and this allows him to make more attention-grabbing videos. It’s a circle of sustainable growth and nobody knows where the ceiling is — if it exists at all.

MrBeast Honey Pre-Roll Ad
MrBeast
The YouTube star appears in pre-roll ads for browser extension Honey.

Discount browser extension Honey tapped MrBeast to create a pre-roll advertisement for them, with the instantly-recognizable YouTuber appearing before videos start to explain why the viewer should give the extension a try. We don’t know the terms of this deal but the chances of him doing it for free, considering that he’s trying to increase his income as much as possible, are slim.

He also has a suite of supporting YouTube channels that were designed to generate income that allow him to support himself as his main channel loses money. The likes of MrBeast Shorts, MrBeast Gaming, Beast Reacts, MrBeast 2, and Beast Philanthropy all exist to allow his original MrBeast channel to be a loss leader that grants him the maximum amount of attention.

Closing out the video-related sources of income is Twitch. While he’s not particularly active on the live streaming platform, he unsurprisingly receives impressive viewership numbers when he decides to go live. He can run advertisements during a stream to monetize these viewers, many of which also choose to subscribe and donate to him also.

Other ventures

What’s a content creator without merchandise? MrBeast has bespoke lines of clothing that range from standard ‘Beast’ apparel to gaming-specific designs. He even launched a range of clothing for his MrBeast Burger venture.

MrBeast Merchandise
Night Media
MrBeast and his manager Reed Duchsher expertly modelling items from his popular merchandise range.

Launching a burger chain across the United States, MrBeast gave away $100 with every order placed at the first location he opened. When the service became available more widely, though (there are at least 300 locations to date), he made a limited menu available with a delivery-only option. It proved to be a hit, though we don’t know the revenue generated from this innovative business venture. This is a milestone in the world of YouTube creators, investing in new revenue streams and will no doubt inspire others to try something new.

Next up for MrBeast and his fans may well be an exclusive membership club. Much like with Team Liquid, Envy, and Cloud9 in esports in recent months, a membership scheme typically provides exclusive perks such as additional content, behind-the-scenes insights, and early access to merchandise. As per MrBeast’s musings on his secondary Twitter account, he would charge $10 a month for fans to access exclusive content like a “podcast” and “occasional random videos.” 100% of the revenue he would earn from the hypothetical club would go towards his videos, furthering his mission.

MrBeast’s end game

MrBeast, YouTube
MrBeast
In late 2019, MrBeast and his team raised $20m as part of his Team Trees initiative, planting 20m trees in less than two months.

Now that we’ve established that MrBeast both makes and gives away an absolute fortune, it’s interesting to try and contextualize why he’s adopted this extreme genre of content that comes with such eye-watering cost. Spoiler: it’s all for impact.

The 22-year-old is truly a philanthropist and his long-term goal is to maximize his earning potential just to give it all away. According to a tweet in August 2020, he wants to open “hundreds of homeless shelters” and “food banks” as vehicles for transferring his wealth. While he’s losing a lot of money through the stunts he pulls on his main channel, he’s able to command more and more from advertisers who want to get in front of his ever-growing audience.

Just in case anybody questions his dedication to this noble cause, he has promised that he’ll die with “0 dollars in [his] bank” and is determined to forego a “materialistic life” often adopted by those with fame and fortune.