Paul revealed his proposition in a video on January 24, where he encouraged his fanbase to follow Ninja on Twitch.
However, that wasn’t the end of his scheme; Paul likewise announced that he had created a short commercial for the 2019 Super Bowl, which he will submit within 72 hours - should his video on the subject gain over 500,000 likes in the interim.
Paul himself called his commercial “one of the worst Super Bowl commercials of all time.”
The twenty second ad appears to have been filmed with a handheld camera, and features Paul acting as Ninja in front of a PC setup, urging viewers to subscribe to his channel while dramatic music plays in the background.
Paul’s plan lines up with a similar idea thrown out by popular YouTuber Jimmy ‘MrBeast’ Donaldson, who toyed with the same concept in regards to YouTube king ‘PewDiePie’s’ race against Bollywood label T-Series for the most subscribers on the platform.
Currently, Ninja boasts over 13 million followers on Twitch, while Tfue sits at over four million followers. In comparison, PewDiePie is just over 300,000 subs above T-Series as of January 24 - a narrow gap in contrast to Ninja’s wide lead over Tfue, which Paul called a “all-out war” in his video on the topic.