Jake Paul and Tana Mongeau’s breakup reportedly worth $600 million - Dexerto
Entertainment

Jake Paul and Tana Mongeau’s breakup reportedly worth $600 million

Published: 10/Feb/2020 21:44

by Meg Bethany Koepp

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Team 10 founder turned boxing champion Jake Paul and YouTube star Tana Mongeau broke the internet when they announced their whirlwind “marriage” was over – but apparently, it was a huge moneymaker.

Tana and Jake started dating in April 2019, and were later married in a lavish Las Vegas ceremony just a few weeks after he proposed to her on her 21st birthday – though the union was never legally documented.

On January 2, the pair announced their amicable breakup with two separate Instagram posts, stating that they “both are taking a break to focus on our own very crazy lives.” Now, according to a report, the relationship split is estimated to have generated over a whopping $600 million.

Jake Paul and Tana Mongeau’s split

On February 10, news outlet Insider published a report talking about how the duo’s careers benefited as a result of the breakup in terms of media value. They asked influencer branding experts Marie Mostad and Stacy Jones about just how much the separation made.

According to Jones, the situation reached an audience of over 7.7 billion, meaning that over $605 million was generated in media value alone, whether that’s through online, TV, or radio.

The MTV starlet’s YouTube following grew by 33% from 3.9 million in April 2019 to 5.2 million in February 2020, thanks to the high-profile stint with Paul – something he also increased by 7.5% to 19.7 million.

Instagram: @tanamongeau
The pair’s breakup generated some serious cash.

“The media coverage provided certainly helped Tana Mongeau become a more familiar name than it did Jake Paul as his name is already incredibly saturated in the marketplace due to his years of content production,” Jones said.

Their breakup has gone on to give both of the YouTubers a boost, with the 21-year-old releasing her own $48 perfume, TANA by Tana, which completely sold out in just over an hour after its reveal on January 25.

On the other hand, the Team 10 founder has seen success with his boxing, and just recently defeated fellow content creator AnEsonGib with a first round total knockout in Miami on January 30. He now has his sights set on KSI to avenge his brother Logan after the British personality won through split decision on November 9.

TheBreadBatch, Instagram - DAZN
The two boxed it out, with Paul reigning victorious.

Jake doesn’t seem to be to affected by the pair’s split, though, as he teased a new “off camera” relationship on the January 23 episode of Mike Majlak’s “The Night Shift.”

It was later revealed that he was dating social media star Julia Rose after he uploaded a selfie to Instagram captioned “bro so what” in which he was cuddled up with her. Tana’s response to this was a simple tweet that read “I just hope you’re happy.”

Entertainment

How to watch the TikTok Room Awards: Nominees, results & more

Published: 28/Nov/2020 16:01

by Charlotte Colombo

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Popular drama page TikTok Room delighted its 1.8 million followers this week when, on November 25, they announced on their Instagram that they would be hosting their very own awards show!

The post also announced that voting would be on Friday 27 November, with the awards then streaming tonight on Saturday 28 November.

Details surrounding what the award categories were was initially vague, with the account teasing more information throughout the week before opening the polls on Friday for fans to vote for some of their favorite TikTokers in various categories.

Despite the categories remaining unclear prior to voting being open, that didn’t stop some of TikTok’s biggest stars endorsing the awards and encouraging fans to vote for them.

Among other famous faces like Skai Jackson, Nessa Barrett, and Jacob Sartorius, Sway House star Bryce Hall endorsed the awards in a video, joking that he was probably nominated in the “most problematic” category, while Charli D’Amelio, who recently reached 100k followers on the TikTok, told her fans that “there is a special award show on Sunday” and encouraged them all to vote.

Although some fans found that there was difficulty submitting their votes – with TikTok Room explaining in an Instagram post that this was due to heavy traffic on the form- by the time the polls were closed, TikTok Room announced that over 500,000 votes were cast after teasing fans earlier that day with just how close some of the categories were.

What are the categories?

The TikTok Room awards consists of 28 categories in total, and are as follows:

  • Most active with fans
  • Best couple
  • Best makeup
  • Most positive
  • Best style (male)
  • Best style (female)
  • Best ship
  • Best dancer (male)
  • Best dancer (female)
  • Best fandom
  • Funniest TikToker/ collab
  • Best diss track
  • Least problematic (male)
  • Least problematic (female)
  • Best role model
  • Best group/duo
  • Kindest TikToker
  • Best dance creator
  • Best song
  • Most talented musician
  • Most achieved (male)
  • Most achieved (female)
  • Favourite TikToker/ Influencer (male)
  • Favourite TikToker/ Influencer (female)
  • Best clapbacks/ comebacks
  • Best YouTuber
  • Best hair
  • Best house

The running order of these categories is not yet clear.

When do the TikTok Room awards start?

While the awards themselves start at 8pm Eastern Standard Time, TikTok Room have announced that there will be a pre-show from 6pm Eastern Standard Time.

It isn’t quite certain how exactly the awards will be broadcast, although TikTok Room did confirm to a fan in the comments section that they would be posting the results on their Instagram page throughout the night.

So, to watch the awards, your best bet is to keep an eye on TikTok Room’s Instagram account!