Super Smash Bros legend Juan ‘HungryBox’ DeBiedma debuted a new commercial for Campell’s Chunky Soup alongside his real-life mom.
Hungrybox is considered one of the five Gods of Melee and first broke into the competitive scene in 2009.
As one of the most well-known Smash players out there, it’s not a huge surprise that HBox was chosen by Campbell’s soup for a new Twitch commercial.
Campbell’s is known to make commercials featuring famous athletes (like NFL legend Donovan McNabb) and their moms to advertise their Chunky soup, and HBox is the first esports star to get a chunky soup commercial of his own.
MomBox saves the day
The commercial has Hbox facing off against an opponent in a packed arena before his mom comes in and saves the day.
After getting saved by mom, the aptly named HungryBox enjoys some Campell’s Chunky chicken noodle soup.
“A Smash Bros. commercial for a giant food company. Featuring pop-offs, an esports arena, and... Melee on CRTs,” Hbox wrote on Twitter along with the video. “We truly are living in a simulation. This whole decade was a trip.”
My mom and I were featured in a commercial for @Twitch + @CampbellsChunky Soup.
A Smash Bros. commercial for a giant food company.
Featuring pop-offs, an esports arena, and....Melee on CRTs.
We truly are living in a simulation.
This whole decade was a trip. pic.twitter.com/THeegGtvjF
— genghis juan (@LiquidHbox) November 22, 2019
We do have to wonder why Campbell's chose to advertise their "Classic Chicken Noodle" flavor with HBox instead of their "Manhattan Clam Chowder" variety, given the esports star's history with crustaceans.
With esports more popular now than they've ever been this might not be the last time we see Hungrybox (or his mom) pop up in a bizarre, but endearing ad.
A big 2019 for Hungrybox
Apart from starring in his own Campbell's Soup commercial, Hungrybox has had quite the 2019 so far.
The pro further established himself as one of the players to beat in the Smash scene, racking up wins at CEO 2019, Shine 2019, Genesis 6 and more.
Recent buffs to Hbox's favorite Smash character Jigglypuff could mean he'll enter 2020 with Ultimate on his resume as well as an impressive run in Super Smash Bros. Melee.