How to score FaZe merch at LA pop-up shop - Dexerto

How to score FaZe merch at LA pop-up shop

Published: 15/Nov/2019 0:16

by Virginia Glaze


One of the biggest names in esports and entertainment is opening a physical storefront for their merchandise, only for a limited time.

That’s right: the famous minds behind FaZe Clan are opening up a retail pop-up shop in Los Angeles, as announced by FaZe Blaze and co-founder FaZe Banks on November 14.

Unlike their previous pop-up in New York, their LA-based store will be open for a number of days, giving fans ample time to score merch from their favorite brand just ahead of the holidays.

Where is the FaZe pop-up shop?

The FaZe Clan physical storefront, dubbed the “FaZe Arcade,” is located at 7312 Melrose Avenue, and will be open from November 16 until December.

However, fans can get a chance to peruse around the venue before sales begin, with an open viewing and free arcade available from 11am-8pm on November 15.

An exclusive look at the limited-time “FaZe Arcade.”

That’s not all: fans will also get to participate in a meet-and-greet on opening day from noon to 2 pm, with favorites like Banks, Rug, and Cizzorz in attendance.

What brands will be sold at the pop-up?

Alongside their classic FaZe merch, the FaZe Arcade will also feature designs from brands like Kappa, CLOT, and Lyrical Lemonade, with Banks making special note of the Kappa brand in his announcement video on the subject.

Priced from $20 – $150, the FaZe Arcade is unveiling an extensive collaboration with Kappa, which will include such items as “jerseys, t-shirts, hoodies, jackets, pants, shorts, socks, sandals, slides, fanny packs, duffel bags, and athletic tees.”

The well-known “Kappa” sportswear brand will drop some exclusive merchandise at the FaZe pop-up storefront.

That’s not all: CLOT is also introducing a brand-new collection at the store, showcasing a FaZe jersey, beanie, hoodie, and long-sleeved t-shirt, while Lyrical Lemonade promises a collaborative hoodie – as well as “on-site” talent from the music brand.

What can fans expect from the pop-up?

FaZe Clan’s merchandise drops have been incredibly successful in the past: in fact, their NYC pop-up shop at the Fortnite World Cup drew crowds of “thousands,” driving police to shut down the meetup after just a few hours.

While there’s no telling how many fans will show up to their LA location, this storefront is nothing short of “historic” to the brand, as told by Banks.

“I wanna shut s*** down, man,” Banks said of the storefront. “I wanna see people there. This is a legendary moment. It’s one for the books for us. It’s honestly a dream come true. …we never thought we’d be able to do this.”

Considering the success of their venture at the World Cup, there’s no telling how their next plan will fare – but fans can bet there will be no shortage of buyers at the door in the first few days.


Streamer accidentally leaks how much money Twitch Bounties can reward

Published: 18/Nov/2020 20:15 Updated: 18/Nov/2020 20:16

by Theo Salaun


Answering a question many have been curious about, a Twitch streamer has leaked the amount of money that high-profile creators can make from their Twitch Bounty Board.

Twitch Bounties present the platform’s in-app way for streamers to earn sponsorship deal money without any agents or third-party communication. Launched back in 2018, the offering allows streamers to partner with sponsors and promote their product in different ways, with maximum payouts that vary depending on concurrent viewership and streamer profile.

Ludwig ‘ludwig’ Ahren has roots in Super Smash Bros. Melee playing and commentating, but is better known to many as a Twitch streamer and general content creator. He has over 800,000 followers on Twitch and, per TwitchMetrics, boasts the third-most-watched “Just Chatting” channel on the platform. 

As such, ludwig is expected to earn more than the average streamer for his sponsorship opportunities. But, he’s leaked his Mountain Dew Game Fuel Twitch Bounty partnership and now fans and aspiring creators alike can put a money figure, in the thousands, to the nebulous sponsorship system.

While working through his Game Fuel can, ludwig accidentally leaves his stream on a screen that shares his Twitch Bounty dashboard. The opportunity’s requirements include playing Call of Duty: Black Ops Cold War and, more importantly, discussing Game Fuel’s “talking points” during the session.

While those talking points can’t be seen, viewers can see just how much ludwig can make from the maximum payout for this Bounty: $7,202.

That payout is also nestled alongside hyperlinked “terms,” suggesting that there are nuances to the possible tiers of payment a streamer can earn for their partnerships. As has been mentioned in the past, these are likely tied to concurrent viewership and the like, which tally a brand’s overall reach for the advertisement opportunity.

yo tommy we gotta go
Twitter, @JabbiJuice / PepsiCo
A popular meme shared using a subtitled portion of Mountain Dew’s Game Fuel commercial featuring CDL pros.

Owned by PepsiCo, Mountain Dew is no stranger to big investments. The brand has already partnered with the gaming world, infamously thanks to some Call of Duty League commercials, and appears willing to double down on that audience.

This is proven by streamers who aren’t specialized in Call of Duty, like ludwig, getting up to $7,202 for Game Fuel Twitch Bounties. If that’s the case, then one has to imagine that others must also be cashing in similar deposits from their product placement opportunities.