Twitch is rolling out a new set of changes this coming October in regards to advertisements on their platform.
While users could once avoid ads by subscribing to Twitch Prime - an initiative accessible through Amazon Prime - that will no longer be the case.
In an effort to better support streamers, Twitch is now rescinding the ad-free viewing experience for Prime subscribers. Twitch broke down their decision in a blog post, where they defended the change as a means to protect their creators.
“Advertising is an important source of support for the creators who make Twitch possible. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love.”
This leaves subscribers with quite the conundrum. How will they avoid ads? More importantly, how can they do so legitimately?
Viewers will still be able to enjoy an ad-free viewing experience through October 14th. Once the change takes place, they will have one of two options for optimal streaming.
One of these methods requires the streamer in question to turn advertisements off, themselves. Twitch partners, streamers who have met a list of requirements of the platform in regards to view count and schedule consistency, can elect to disable advertisements for subscribers of their channel.
However, this method requires a monetary transaction. Depending on what benefits a subscriber wants to receive, a subscription can cost anywhere from $4.99/mo to $24.99/mo.
Viewers can also duck advertisements through Twitch Turbo, a new subscription service Twitch rolled out on August 20th. Turbo allows for an ad-free viewing across the platform, as well as priority customer support, extended broadcast storage, and an expanded emoticon set, among other perks.
This service will cost subscribers $8.99 a month. Either way, a legitimate, ad-free viewing experience is going to cost audiences money - but whether that’s worth it or not is up to them to decide.