How to add a link to your Instagram Story: A step-by-step guide

Dylan Horetski

Instagram has officially retired the ‘swipe up link’ option from stories and replaced it with clickable link stickers. How exactly do you add them, and what accounts have the feature? 

For some time now, Instagram users have been able to add a ‘swipe up link’ to their stories on the Meta-owned platform.

Having the ability to add a link to a story is an advantage for some companies and influencers due to the fact Instagram only allows one link in your profile. Although there are link aggregators that allow users to click one link to access others, adding a link in a story allows the user to go straight to where they would like to go.

As of 2021, Instagram changed its rules and let all users, and not just the bigger accounts, add a link to a story by replacing the ‘swipe up link’ option with a clickable sticker. Here’s how you do it.

Instagramlogo on a phone
Instagram was acquired by Facebook in 2012

How to add a link to your Instagram Story: Step-by-step

  1. Capture or upload content to your story
  2. Select the sticker tool from the top navigation bar
  3. Tap the “Link” sticker to add your desired link and tap “Done”
  4. Place the sticker on your story, and tap on the sticker to see color variations
  5. When you’re happy with the look of your story, just click publish

So there you have it – everything you need to know about adding a link to your Instagram Story.

If you want to know more about how to use Instagram, you can check out our other guides here:

How to link your Instagram account to TikTok | How to see your first-liked Instagram post | How to switch Instagram feed to chronological order | How to re-share a post to your Story on Instagram | How to make money on Instagram | How to hide likes on Instagram

About The Author

Dylan is a Senior Writer for Dexerto with knowledge in keyboards, headsets, and live streaming hardware. Outside of tech, he knows the latest happenings around Twitch, YouTube, and TikTok. Contact Dylan at Dylan.Horetski@Dexerto.com